Key Responsibilities

1. SEO & Website Optimisation:

- Conduct keyword research and identify relevant, high-potential keywords for target industries and services.
- Optimise website pages, landing pages, blogs, titles, meta descriptions, headings, URLs, and content for search engines.
- Perform on-page and technical SEO activities to improve website visibility and rankings.
- Monitor keyword rankings, organic traffic, backlinks, and overall SEO performance.
- Identify SEO issues and implement strategies to improve website performance and search engine visibility.
- Research competitors and identify new SEO opportunities.

2. Content & Blog Management:

- Plan and create SEO-friendly website content and blog topics based on target keywords and search intent.
- Optimise existing content to improve rankings, traffic, and engagement.
- Coordinate with the content and development team when required for SEO implementation.
- Maintain a consistent content and SEO publishing schedule.
- Ensure content follows proper SEO practices and supports business goals.

3. Upwork Lead Generation & Business Development:

- Manage the companys Upwork profile and job proposal activities.
- Research relevant projects and identify opportunities that match the companys services.
- Prepare qualified, customised proposals based on client requirements.
- Submit proposals regularly and maintain a consistent Upwork bidding activity.
- Research potential clients, understand their requirements,



and communicate professionally.
- Respond to client messages, questions, and project inquiries promptly.
- Schedule meetings or calls with interested clients and coordinate with the sales/technical team when required.
- Maintain and improve the Upwork profile, portfolio, project descriptions, and service offerings.

4. Lead Follow-up & Conversion:

- Track responses from Upwork prospects and maintain timely follow-ups.
- Understand client requirements, budget, project scope, and expected timelines.
- Nurture potential clients through Upwork, email, WhatsApp, and other communication channels.
- Coordinate with the internal team to prepare suitable solutions, proposals, and quotations.
- Follow up with prospects until the project is successfully closed.
- Identify opportunities for upselling, cross-selling, and repeat business.

5. Reporting & Performance Tracking

- Maintain accurate records of SEO activities, keyword rankings, website traffic, organic growth, and SEO performance.
- Prepare regular reports on SEO and Upwork performance.
- Track important metrics such as organic traffic, keyword growth, backlinks, proposals submitted, response rate, meetings, and projects won.
- Analyse performance and continuously improve SEO and Upwork strategies.
- Stay updated with the latest SEO trends, Google algorithm updates, and Upwork best practices.

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📌 Digital Marketing Executive (Only Male Candidates) (Chennai)
🏢 Apzzo
📍 Chennai