Role Overview
We are looking for a strategic and results-driven Head of Performance Marketing & Business Development to lead customer acquisition, revenue growth, digital marketing performance, and business expansion. The role will combine performance marketing, lead generation, sales strategy, partnerships, and revenue operations.

Key Responsibilities
Develop and execute performance marketing strategies across Google, Meta, LinkedIn, and other relevant channels.
Drive qualified leads, customer acquisition, conversion, and overall revenue growth.
Own marketing budgets, CAC, CPL, ROAS, conversion rates, and campaign ROI.
Build and optimize the complete lead-to-revenue funnel in collaboration with the sales team.
Identify new business opportunities, markets, partnerships, and revenue streams.
Develop business development strategies and manage key client/partner relationships.
Build and manage sales pipelines, ensuring consistent lead conversion and revenue targets.
Analyze campaign, sales, and customer data to identify growth opportunities.
Work closely with leadership to define business targets, GTM strategies, and expansion plans.
Lead and mentor marketing and business development teams.




Prepare regular performance dashboards and management reports covering marketing, sales, and revenue metrics.

Key KPIs
Revenue & recent business acquisition
Qualified lead generation
CAC / CPL
ROAS & marketing ROI
Lead-to-client conversion
Sales pipeline value
Customer acquisition & retention
Market expansion
Partnership/revenue contribution

Experience & Skills
7–12+ years of experience in Performance Marketing, Digital Marketing, Business Development, Sales, or Growth.
Robust understanding of paid advertising and digital acquisition channels.
Proven experience in driving measurable revenue through marketing and business development.
Strong analytical and data-driven approach.
Experience managing teams, budgets, targets, and external partners.
Excellent communication, negotiation, and stakeholder-management skills.
Robust understanding of CRM, marketing automation, analytics, and reporting tools.
MBA/PGDM in Marketing, Business, or a related field is preferred.

Pay: From ₹2,400,000.00 per year

Work Location: In person

📌 Head Of Growth Delhi
🏢 Paridhi Bajpai
📍 Delhi