We are looking for an experienced and results-driven Digital Marketing / Social Media Marketing Manager to lead our digital marketing, paid advertising, social media, and performance marketing activities.

Key Responsibilities
Develop and implement comprehensive digital marketing and social media strategies aligned with business objectives.
Plan, launch, manage, and optimise paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
Lead performance marketing campaigns focused on lead generation, customer acquisition, conversions, revenue growth, and ROI.
Develop audience segmentation and targeting strategies to reach relevant and high-value customers.
Develop and implement social media strategies across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels.
Plan and manage social media content calendars, campaigns, promotions, videos, reels, graphics, and other digital content.




Oversee the creation of engaging and conversion-focused ad creatives, social media content, landing pages, and marketing materials.

Qualifications
Bachelor’s degree or equivalent qualification in Digital Marketing, Marketing, Business, Communications, Media, or a related discipline.
Professional certifications in Google Ads, Google Analytics, Meta, HubSpot, SEO, Go High Level or digital marketing are desirable.
Relevant qualifications or training in AI, marketing automation, data analytics, or performance marketing would be an advantage.

Experience
7 + years of qualified experience in digital marketing, social media marketing, PPC, paid advertising, or performance marketing, preferably with experience at management level.
Solid knowledge of contemporary digital marketing principles and performance-driven marketing strategies.

Pay: ₹350,000.00 - ₹450,000.00 per year

Work Location: In person

📌 Digital Marketing Manager Thiruvananthapuram
🏢 USI Global Recruitment
📍 Thiruvananthapuram