Business objectives
Conduct site level customization to admixture formulations to meet the performance requirements of client.
Test the above formulations for the desired test parameters.
Prepare samples of the finalized formulations to the client for their evaluation.
Technical Assistance
Formulating specialized concrete designs like self compacting concrete, precast concrete etc.
Provide technical assistance pre and post sales at the project sites related to Admixtures products
Undertake in office sampling for Admixture products to build customer confidence
Market Development
Build long term relationship with the identified set of stakeholders through in office assistance
Build relationship with the site QA/QC In charge to generate business
Market Intelligence
Collection and Analysis of samples of competition products to drive improvements in our products
Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
· Integrate with Research and Technology function for current product development based on feedback of product trends in the market