Role & responsibilities
Plan, run, and optimize valuable-performing, large-scale campaigns across Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
Drive user acquisition, registrations, engagement, and revenue growth.
Own performance metrics including ROAS, CAC, LTV, and conversion rates, with robust working knowledge of CAC tracking it closely, benchmarking it, and taking action to keep it efficient across channels.
Lead campaign strategy, audience targeting, funnel optimization, and scaling.
Drive the creative process end-to-end from ideation and concept development to production and execution for ad creatives, videos, and campaign assets.
Collaborate closely with creative, product, SEO, and content teams to align messaging and creative direction with performance goals.
Analyze data trends and generate actionable insights for leadership.
Manage budgets and multiple campaigns simultaneously.




Mentor junior team members and coordinate with external agencies as required.
Explore current growth channels, creative formats, tools, and automation opportunities

Preferred candidate profile
510 years of strong experience in performance marketing for B2C brands or digital platforms.
Proven track record of running positive campaigns and scaling paid spend with measurable ROI.
Solid, hands-on knowledge of CAC — how to calculate, monitor, and optimize it against LTV and budget targets.
Hands-on experience taking creatives from ideation to execution, with a positive eye for what converts.
Strong understanding of analytics tools (GA, Meta Business Manager, Google Ads).
Experience managing budgets across multiple concurrent campaigns.
Excellent problem-solving, communication, and leadership skills.

📌 Performance Marketing Manager Noida
🏢 OJAS Softech
📍 Noida