Job Title:
Mgr – PR
Level:
EX
Function:
PR Management
Location:
NA
JOB PURPOSE
This role is directly responsible for the key marketing sub-functions of PR, as well as the outdoor media channel
INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
CMU Brand Management
Industry Experts, Vendors
JOB REQUIREMENTS
Educational Qualifications
Essential
: Management || Business Management
Preferred Institution
: Any Premier Insitute
Desired Qualification
: Graduate||Any stream/branch, communications preferred
Work Exp
Min: 5
Max:10
Industry Specification
Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG
Addnl Requirements
Experience in managing agencies mandatory
Age
Min: 25
Max: 32
Need for travel
Occasional
KEY COMPETENCIES
Technical/Functional
Strong understanding of earned media (PR, social, online reputation management etc)
High sensitivity towards costs and understanding of marketing ROI
Experience in managing agencies with high negotiation, indirect team management skills
Conceptual and practical understanding of Marketing/Brand Management
Behavioural
High bias for action
Ability to get the best results within tight timelines and budgets
High focus on customer
KEY RESPONSIBILITIES
Communications Strategy & Planning: Own the PR roadmap and editorial calendar across brands. Define proactive narratives, align reactive responses, and set transparent targets (coverage, SOV, reach).



Act as a strategic advisor to leadership and cross-functional teams
Media Relations & Thought Leadership: Lead all media engagement across auto, business, and tech press. Drive consistent, high-quality coverage through proactive pitching and strong relationships. Orchestrate press events, launches, and media experiences. Build executive visibility via interviews, bylines, and speaking opportunities.
Content Creation: Own end-to-end development of PR content—press releases, key messages, executive communication, and media assets. Ensure clarity, consistency, and strong storytelling across all outputs
Internal Communications: Drive structured communication to dealers, employees, and partners. Deliver newsletters, town halls, and internal messaging aligned to business priorities.
Social Media Amplification: Partner with digital teams to amplify earned media and leadership content. Ensure consistent visibility across platforms, especially during launches and key moments.
Crisis & Issues Management: Lead rapid-response communication with defined SOPs, holding statements, and stakeholder alignment. Manage sensitive issues with speed, clarity, and control to protect brand reputation.
Measurement & Reporting: Track and report PR performance—coverage volume, SOV, reach, sentiment, and executive visibility. Deliver actionable insights through regular dashboards and refine strategy based on data

📌 Mgr (Pr - Cmu) (India)
🏢 Bajaj Auto
📍 India