This role is for one of the Weekday's clients
Min Experience: 3 years
Location: Bengaluru
JobType: full-time
Purpose of this Role
We have demand. We have traffic. We have functioning products.
The challenge we face now is
maximizing growth efficiency
.
Every funnel drop-off means lost revenue.
Every unclear message results in a missed conversion.
This role is designed to
systematically enhance the value we gain from each visitor
.
Your Responsibilities
This is not a support role; this is a
revenue-driving role
.
You will be responsible for:
Website Conversion Rate (CVR)
Landing Page Performance
Add-to-Cart Rate
Checkout Completion Rate
Revenue per Visitor (RPV)
Identifying funnel drop-offs and leak points
Your efforts should directly contribute to
top-line revenue growth without increasing ad spend
.
Work Scope
1. Funnel Analysis and Issue Diagnosis
Chart the entire user journey through:
Paid Ads → Landing Pages → Product Detail Pages → Cart → Checkout
Spot friction points at every stage
Analyze behavioral drop-offs by using:
GA4 / Mixpanel
Heatmaps (Hotjar / Clarity)
Session recordings
Go beyond surface metrics to uncover root causes
2. Experimentation and A/B Testing
Create a well-structured experimentation plan
Develop strong hypotheses grounded in data and behavioral insights
Conduct A/B and multivariate tests on:
Landing pages
Product pages
Checkout processes
Prioritize
high-impact experiments
over volume
Monitor statistical significance and measure business impact
3. Landing Page and PDP Optimization
Enhance clarity, trust, and intent to convert
Optimize:
Headlines and messaging
Visual hierarchy
Social proof and trust signals
Product education




Ensure landing pages align with acquisition channels such as Meta and Google
4. Checkout and Conversion Flow Optimization
Decrease cart abandonment rates
Enhance checkout user experience and flow
Refine:
Form fields
Payment success rates
Cash on Delivery vs prepaid customer behavior
Trust and urgency elements
Focus on improving conversions after items are added to the cart
5. Data-Driven Decision Making
Create dashboards to track funnel progress and monitor performance
Analyze customer cohorts and behavior patterns
Distinguish between quick wins and long-term enhancements
Convert insights into actionable plans
6. Cross-Functional Collaboration
Collaborate with:
Performance Marketing to align on traffic quality
Design teams for UX and visual improvements
Technical teams for implementation and testing
Retention teams for optimizing post-purchase experience
Ensure
rapid execution cycles and continuous iteration
Key Metrics You Will Manage
Conversion Rate (CVR)
Add-to-Cart Rate
Cart-to-Checkout Rate
Checkout Completion Rate
Average Order Value (AOV)
Revenue per Visitor (RPV)
Bounce Rate and Session Depth
Required Skills and Experience
3 to 6 years of experience in CRO, Growth, or Performance Marketing
Demonstrated success in improving conversion metrics with measurable results
Robust knowledge of
consumer psychology and online decision-making
Hands-on expertise with:
A/B testing platforms (VWO,



Optimizely, etc.)
Analytics tools (GA4, Mixpanel)
Behavior tracking solutions (Hotjar, Clarity)
Ability to link
data with user behavior and business outcomes
High ownership mentality and a bias toward execution
Preferred Qualifications
Experience in D2C or e-commerce, especially in health, wellness, or supplements
Familiarity with the Shopify platform
Understanding of retention channels such as Email, WhatsApp, and SMS
Basic knowledge of HTML/CSS to accelerate experimentation
Success Criteria (First 3 to 6 Months)
Clearly identify major funnel leakages
Conduct high-impact experiments with measurable improvements
Achieve a *****% improvement in overall conversion rate
Increase revenue per visitor
Establish a structured CRO experimentation framework
Performance Evaluation
We seek someone who does more than report metrics.
We want someone who
moves them
.
Your performance will be assessed based on:
The quality of your insights
The speed at which you execute
Measurable improvements in conversion rates and revenue
Who Should Not Apply
If your work focuses solely on reporting dashboards
If you wait for instructions instead of proactively identifying problems
If you prioritize activity over achieving meaningful outcomes
Who Will Excel in This Role
An individual who is deeply curious about user behavior
Someone who questions every funnel drop-off
A problem solver who enjoys driving direct revenue impact
Importance of This Role
This is one of the most impactful roles within the company.
You influence every user visiting our platform
You directly drive revenue growth without adding costs
You contribute to building a scalable growth engine

📌 Conversion Rate Optimisation (Cro) Specialist (Bengaluru)
🏢 Weekday AI
📍 Bengaluru