Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a highly analytical and creative
Creative Strategist
to lead ad ideation and performance-driven content direction. This role will be key in shaping winning ad angles, guiding production, and scaling high-performing creatives in a fast-paced startup environment.
Key Responsibilities
Develop
creative briefs and ad angles
for video and design teams
Write and refine
high-converting ad copy
based on buyer persona insights
Direct
video production
, including B-roll selection and script improvements
Act as the
strategic lead
for the creative team, providing clear direction and insights
Test, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint)




Continuously optimize creatives based on
performance data and insights
Expert-level
copywriting skills
for direct response ads
Strong understanding of
buyer psychology and personas
Solid knowledge of
media buying and ad performance metrics
Experience in
video production direction
and content structuring
Ability to create and guide
static ad concepts
Highly
data-driven mindset
(decisions based on performance, not personal preference)
Work Environment
Fast-paced, high-growth startup environment
Founder-led team with robust execution speed ****** hour workdays)
Requires
real-time collaboration and quick turnaround
High-impact role with direct influence on scaling the business
Remote Working for US Company
Exposure to new technology & trend
Competitive Salary
Performance bonus

📌 Creative Strategist For Dtc Ecommerce (Us Based/Remote) (India)
🏢 Paired
📍 India