Job description
We're looking for a highly skilled and data-driven PPC expert with 3 - 5 years of experience to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing efforts align with business goals.
Roles and responsibilities
Lead and optimise
paid search campaigns across
Google Ads and Microsoft Bing
, ensuring best practices in account structure, keyword strategy, bidding, and ad copy.
Monitor and improve key performance metrics such as
CTR, conversion rate, CPA, CPL, ROAS
, and overall campaign efficiency.
Mentor Performance Marketing Analysts
, supporting their development while driving results across multiple brands and international markets.
Own PPC data and performance metrics, maintaining daily, weekly, monthly, and annual reports that inform strategic decisions.
Develop and enhance real-time
dashboards and performance reports
for internal stakeholders, ensuring clarity, accuracy, and actionable insights.
Take ownership of
testing strategies
, landing page optimisation, and conversion rate improvement in close partnership with CRO teams.
Conduct in-depth
keyword research
, competitor analysis, and stay updated with industry trends to uncover new growth opportunities.
Provide
strategic, data-led recommendations




that help brands exceed acquisition and revenue goals.
Collaborate closely with teams across
marketing, sales, and operations
to ensure alignment and maximise ROI.
Plan and execute
retargeting campaigns
within
Google Ads and other paid media platforms
, optimising for re-engagement and conversion lift.
Be a proactive contributor, bringing forward new ideas, testing innovative approaches, and continuously looking for ways to improve paid search performance.
Have a
working knowledge of paid social platforms
like
Meta, LinkedIn, and TikTok
, with the ability to collaborate effectively with channel leads and understand cross-channel strategies.
Job requirements
Proven hands-on experience managing and optimising large-scale PPC campaigns on
Google Ads and Microsoft Bing, including budget responsibility
.
Strong analytical skills with expertise in
Google Analytics, Data Studio (Looker), and Excel/Sheets
.
Experience with A/B testing tools and CRO principles.
Solid stakeholder communication and reporting skills.
Passion for performance marketing with a test-and-learn mindset.
All done!
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