This role is for one of the Weekday's clients
Salary range: Rs ****** - Rs ****** (ie INR 6 - 9 LPA)
Min Experience: 2 years
Location: Bengaluru
JobType: full-time
We are seeking a
content strategist focused on performance
who can
fuel growth rather than merely produce content
.
This position is ideal for someone who recognizes that:
Content functions as a
revenue driver
Scripts serve as
conversion instruments
GTM represents
storytelling on a large scale
You will collaborate closely with founders, marketing, and performance teams to
craft narratives that effectively convert across ads, landing pages, and videos.
What You'll Be Doing
Take full ownership of the
content strategy end-to-end
covering ads, landing pages, and social media
Craft
highly effective copy
for ads, landing pages, emails, and scripts
Develop and implement
go-to-market (GTM) campaigns
for current product or service launches
Write
short-form video scripts
for formats like Reels, YouTube Shorts, and Ads
Convert
customer pain points into engaging stories
Collaborate with the performance marketing team to
improve CAC, CTR, and conversion rates
Drive growth through
both organic and paid content initiatives
Partner with design and video teams to create
ready-to-execute creatives
Leverage AI tools to
scale content creation and optimize workflows
Essential Skills
Excellent
copywriting and storytelling capabilities
Proven experience with
performance marketing content
Hands-on expertise in:
Landing page development
Ad creative production




Video scriptwriting
Knowledge of:
Marketing funnels and conversion psychology
SEO principles and audience intent
Experience managing
GTM or product launch initiatives
Capability to
independently lead projects from concept to execution (0→1)
Bonus Skills (Highly Desirable)
Familiarity with
US, UK, or global markets
Experience working with
D2C, EdTech, or consumer brands
Comfortable using tools such as:
ChatGPT, Gemini, Jasper, and similar AI platforms
GA4, Google Search Console, Ahrefs, SEMrush
Exposure to
AI-driven content production workflows
Ideal Candidate Profile
Someone who has:
Led
content-driven growth strategies beyond just posting content
Created scripts that
deliver strong performance in views, conversions, and revenue
Participated in or developed
GTM strategies
Possesses the mindset of a
marketer, creator, and strategist
Why You'll Love This Role
Have a direct influence on
revenue and company growth
Work closely alongside the
founders
Enjoy the freedom to
experiment, test, and scale new ideas
Build
content systems from the ground up (0→1)
The Perfect Candidate Looks Like
Content strategists who have grown social media presence by over
10X
Creators who have driven
millions of views or run successful high-conversion campaigns
Professionals experienced in
GTM launches, funnel development, and storytelling-led sales approaches
Must-Have Skills
Content Writing
Ads
Preferred Skills
Creative Strategist
Content Strategy

📌 Content Strategist / Creative Growth Marketer (Performance + Copy) (Bengaluru)
🏢 Weekday AI
📍 Bengaluru