Level / Grade
EX
Job Role/ Function
Brands - CMU
Designation
Mgr (Content & Social Meda – CMU)
Educational Qualification
Necessary:
Graduate
Necessary:
MBA/ Degree in Media Communication
Experience
Minimum:
5 yrs
Maximum
10 yrs
Industry Specifications:
FMCG/Auto/Consumer Durables- Media Agency or Corporate
Preferred Exposure:
3-5 years' experience in social media, content or digital brand roles.
Proven portfolio of content-led brand building
Robust storytelling instinct — visual, written and conceptual.
Should be an 'ideas' person
Deep understanding of youth culture, creator ecosystems and digital trends.
Comfortable on shoots, rides, events and community meets.
Good understanding of social media tools and analytics
Passion for motorcycles is a big plus
Reporting
Report to (Designation)
No. of Reportees
Direct Reporting
Category Manager
Indirect Reporting (if any)
NA
NA
Job Responsibilities
Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.
Create content calendars that balance brand storytelling, product highlights, community culture,



and real-world riding experiences.
Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
Manage creators, photographers, filmmakers, agencies and internal stakeholders.
Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.
Spot cultural trends early and translate them into relevant content ideas.
Own social media budgets and content production timelines.
Stakeholders
Internal: Sales team, Brands Teams
External: Agencies
Competencies
Technical/ Functional:
Behavioural:
Align and motivate team for high performance
Collaborate across all interfaces
Uphold values; inculcate a culture of excellence
Generate ideas; solve problems creatively.
Champion improvements and positive change.
Develop and engage people.
Liasoning with all stakeholders specially sales team

📌 Mgr (Content & Social Media - Cmu) (India)
🏢 Bajaj Auto
📍 India