-
Customer Marketing & Advocacy Associate
Location:
Pune, Baner
Working Hours: 3pm-11pm IST
Reports to:
Senior Customer Marketing Manager
Role Overview
The Customer Marketing & Advocacy Associate will support the Senior Customer Marketing Manager in executing scalable customer marketing programs that drive expansion pipeline, improve win rates, and elevate customer experience.
This is an execution-focused, highly organized role responsible for operationalizing customer advocacy programs, managing customer proof assets, supporting lifecycle campaigns, and ensuring flawless delivery of customer marketing initiatives across Sales, Marketing, and Customer Success.
This role is ideal for someone who thrives on execution excellence and turning strategy into repeatable programs.
Key Responsibilities
1. Customer Advocacy & Proof Program Execution
Support modernization and operational scaling of customer advocacy programs, including references, reviews, success stories, and awards.
Lead execution of third-party review programs (e.g., G2, Gartner Peer Insights), including:
Campaign planning and launch coordination
Outreach workflows and tracking
Reporting and performance analysis
Customer insight documentation and distribution
Maintain accurate tracking of advocates, participation history, and engagement activity.
Support activation of customer awards, analyst quotes, and industry recognitions.
2. Customer Proof Asset Management
Maintain a centralized, organized repository of:
Case studies
Testimonials
Video stories
Quotes
Customer references
Ensure customer proof is:
Discoverable
Up to date
Mapped to persona, industry, product, and use case
Enable Sales and Customer Success with easy access to relevant proof for active opportunities and expansion conversations.




Partner with Content to refresh and repackage customer proof for use across campaigns.
3. Customer Lifecycle & Expansion Campaign Support
Build and launch lifecycle and email campaigns focused on:
Adoption
Engagement
Cross-sell
Upsell
Expansion
Support development of customer-facing campaign journeys in marketing automation platforms.
Partner with Demand Gen/Digital to activate customer campaigns grounded in real customer outcomes.
Assist in building scalable customer expansion plays using proof-driven messaging.
4. Sales & Customer Success Enablement Support
Help develop and distribute playbooks and proof-based assets that support:
Renewal conversations
Cross-sell and upsell motions
Competitive deals
Support reference matching and coordination requests from Sales.
Ensure advocacy assets are aligned to revenue priorities.
5. Campaign Reporting & Operational Excellence
Track and report on:
Review program performance
Lifecycle campaign engagement
Advocacy participation
Campaign-driven expansion signals
Identify optimization opportunities and support implementation.
Maintain robust operational rigor across:
Timelines
QA
Documentation
Workflow management
Stakeholder communication
Qualifications
2–4 years experience in customer marketing, lifecycle marketing, or relevant.
Experience supporting advocacy, review, or reference programs required.
Strong organizational skills and attention to detail.
Comfortable working in marketing automation and CRM systems (e.g., Marketo, Salesforce, Userevidence, HubSpot, etc.).
Analytical mindset with ability to interpret campaign performance data.
Excellent written and verbal communication skills.
Experience supporting cross-functional stakeholders in Sales and Customer Success environments.

📌 Customer Marketing & Advocacy Associate (Maharashtra)
🏢 Showpad
📍 Maharashtra