Roles & Responsibilities Channel Sales / Business Development

1. Dealer & Channel Development

- Identify, appoint, onboard, and develop dealers, sub-dealers, and retail partners in assigned territories.
- Expand the distribution and retail network to achieve business growth objectives.
- Develop strong relationships with channel partners and ensure long-term business engagement.
- Monitor dealer performance and support partners in achieving their sales targets.

2. Primary & Secondary Sales

- Achieve monthly, quarterly, and annual primary and secondary sales targets .
- Drive product availability and sales through dealers, sub-dealers, and retailers.
- Monitor secondary sales movement and identify opportunities to improve market penetration.
- Ensure effective product distribution and stock availability across the assigned territory.

3. Market Expansion

- Identify new markets, territories, retailers, and business opportunities.
- Conduct extensive market visits to develop new customers and strengthen existing relationships.
- Develop territory-wise sales plans and execute market expansion initiatives.
- Ensure adequate market coverage and improve brand/product visibility.

4. Collection & Credit Management

- Follow up with dealers and channel partners for outstanding payments and collections .
- Monitor dealer credit limits and payment schedules.
- Coordinate with the finance team to resolve payment and account-related issues.
- Ensure collections are achieved within agreed credit terms.

5. Retailer & Mechanic Engagement

- Conduct regular retailer meets, dealer meets, mechanic engagement programs, and product awareness activities .
- Build strong relationships with retailers and mechanics to improve product recommendation and sales.
- Organize product demonstrations, training programs, and engagement activities.
- Gather feedback from retailers, mechanics,



and customers to improve business performance.

6. Local Promotions & Market Activation

- Plan and execute local promotional activities to increase product visibility and sales.
- Coordinate with dealers and retailers for local marketing initiatives.
- Monitor the effectiveness of promotional activities and provide feedback to management.
- Support brand-building activities within the assigned territory.

7. Competitor & Market Intelligence

- Regularly monitor competitor pricing, products, schemes, promotions, distribution, and market activities .
- Collect market intelligence from dealers, retailers, mechanics, and customers.
- Provide timely market feedback and recommend appropriate business actions.
- Identify emerging market trends and potential business opportunities.

8. Sales Reporting & Data Management

- Maintain accurate sales, dealer, retailer, collection, and market-visit records.
- Update sales activities through mobile sales applications and reporting tools .
- Prepare regular sales and market reports using MS Excel and other reporting systems .
- Analyze sales performance against targets and take corrective actions where required.

9. Customer & Channel Relationship Management

- Develop strong skilled relationships with dealers, sub-dealers, retailers, mechanics, and key customers.
- Resolve channel-related issues and ensure timely communication.
- Support channel partners with product information, schemes, promotions, and business requirements.
- Ensure high levels of customer and dealer satisfaction.

10. Field Sales & Territory Management

- Undertake regular field travel and extensive market visits as per the approved sales plan.
- Ensure effective territory coverage and productivity.
- Work independently to achieve assigned business objectives.
- Demonstrate a self-motivated, result-oriented, and entrepreneurial approach to market development.

📌 Senior Sales Officer (Hyderabad)
🏢 Tube Investments of India
📍 Hyderabad