JOB PURPOSE
To manage the sales force within his/her defined regional territory. He/She is responsible for overseeing spare parts sales operations, meeting revenue/volume targets and managing the distributors and dealers in the region for 2 Wheelers & 3 Wheelers.
INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
Marketing
Service
Sales
Finance
Distributors
Dealers
Indirect
KEY COMPETENCIES
Technical/Functional
Understanding of Market & Distribution
Channel Management Skills Understanding of Sales Process
Understanding on Value selling
Understanding of ROI, Channel finance
Creative thinking ability
Analytical Skills Ability to present and articulate ideas clearly
Behavioural
• Align and motivate Distributor & Dealer team for high performance
• Collaborate across all interfaces
• Uphold values; inculcate a culture of excellence • Generate ideas; solve problems creatively. • Champion improvements and positive change.• Develop and engage people.
KEY RESPONSIBILITIES
Distributor Management




Sales volume Growth & Target achievement for BGP & BGO
Continuous Network Expansion (Retailer & PRC) at Town level/hub level
Capability Development for Distributor & his Team
Improving the business share of spare parts at the retailer level through the analytical platform
Driving spare parts overall penetration Improvement & for the focus part group
Review distributor for sales performance, scheme performance, product group performance, beat plan Adherence
Activation Programs for PRCs, Retailers & Mechanic to promote and increase advocacy for BGP & BGO
Conduct Meets – Retailer, PRC, Mechanic
Market Research, Brand Building & Promotion
Retail Sales Planning for BGP & BGO
KEY RESULT AREAS
Business Outcome – Volume target Achievement
Parts Penetration/Market Share & Reach Improvement
New Business – Recent Retailer & PRC Appointment

📌 Mgr (Spares Sales) - Chandigarh Ro (India)
🏢 Bajaj Auto
📍 India