Work Your Magic with us!
Ready to explore, break barriers, and discover more? We know you've got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
Everything we do in Electronics is to help us deliver on our purpose of being the company behind the companies, advancing digital living. We are dedicated to being the trusted supplier of high-tech materials, services and specialty chemicals for the electronics, automotive and cosmetics industries. We foster a global collaborative organization made up of individuals who have the passion to win, obsess about the customer, are relentlessly curious and act with urgency. Together, we push the boundaries of science to make more possible for our customers.
Overview
The Regional
Coatings
Marketing role
for APAC
incorporates
voice of customer
and market trends to the
Coating
segment management process and
translat
es
segment strategy into an execution plan for
sales.
With the responsibility of
Coating product portfolio
focusing on
Auto OEM COAs, Refinish COAs, Plastic COAs, Powder COAs, Coil COAs, 2-Wheeler COAs, ete as well as Functional applications.
T
his position is expected to contribute to the development of new
out of box
concepts, techniques, and standards in regard to the Regional Marketing function.
A
s an expert in his/her particular
technical aspects
, this person develops solutions to complex problems which require the regular use of innovation ensuring solutions are consistent with organization objectives.
As needed, this role
has to




also function in a project leadership role
with entire project management in APAC.
Responsibilities include
Develop and implement the regional marketing strategy aligned with global and commercial objectives.
Collaborate with product management to support go-to-market strategies for new raw materials innovations
Initiate customer project and trace a progress of projects of sub-regions in APAC
Drive demand generation through targeted campaigns, events, webinars, digital channels and trade shows.
Create sales tools and training materials tailored to targeted campaigns
/
activities.
Design, develop, execute, track, analyze, report the performance of marketing campaigns, including social media reach out, managing the marketing budget
Take and drive accountability for activities, develop priorities and sales develop plans, own product launches and
tech.
training
supported by InA,
etc.,
Defend and grow market share thru marketing plans and programs for each product with strong collaboration with Sales, Technical, P
roduct
Management
, Global Marketing,
etc., take direct ownership of NPIs
& Focus products
sales
.
Conduct market analysis to identify trends, customer needs, and competitive positioning.
Tailored & customized marketing support to key accounts to strengthen customer relationships
Collaborate closely with leadership to ensure marketing continuity and communication clarity of SUSONITY.
Maintain brand consistency across regional channels
Ensure proactive communication with stakeholders (customers, partners,



and internal teams) throughout the transition.
Professional Experience:
5-8
years of marketing
and/or sales
experience in B2B
Coating
sectors such as specialty chemicals, raw materials, or manufacturing
(i.e. Paint supplier)
.
Technical background about understanding "Paint formulation"
is
strongly
preferred.
Strong experience in go-to-market (GTM) strategy, particularly for new product introductions (NPIs
incl. Pre-launch activity
).
Demonstrated ability to lead integrated demand generation campaigns (events, digital, trade shows, etc.) with measurable ROI.
Familiarity with cross-functional collaboration (Sales, Technical, Product Management
, Global Marketing
) and ownership of product launch planning.
Education:
Bachelor degree or above in chemistry related major
.
Key Skills:
Strategic planning, regional execution
Solid understanding capabilities on color trend and paint formulations
Strong communication and presentation
skill
Excellent communicator, able to work effectively across cultures and departments
Representative of MarCom in Coatings for
the region
Responsible for
customer training program (e.g.
Pigments Academy program
)
Market
& Competition
intelligence
What we offer:
We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!

📌 Regional Marketing Coating (India)
🏢 Merck
📍 India