Department: Brand & Communications

Experience: 3–5 years

Reporting To: Creative & Content Manager / Head of Brand & Communications

Location: Delhi NCR

Role Overview

We are looking for a highly creative, organised and execution-focused Senior Executive – Creative & Content to support House of Chikankari's creative expression across website, shoots, social and retention channels .

The role will work closely with the Brand, D2C, CRM, Social and Revenue teams to translate business and campaign requirements into high-quality, on-brand creative.

This person should have strong visual taste, understand fashion/lifestyle content, be comfortable managing shoots and production partners, and understand how creative needs differ across website, social, CRM and performance channels.

Key Responsibilities1. Creative Direction & Brand Consistency

- Support the Creative & Content Manager in maintaining HOC's visual identity across customer touchpoints.
- Translate campaign and product briefs into creative concepts and visual directions.
- Develop moodboards, references, layouts, visual treatments and creative briefs.
- Ensure all creative output follows HOC's brand guidelines.
- Review creative execution from designers, photographers, videographers and external partners.
- Build a robust understanding of HOC's aesthetic, customer and product storytelling.

2. Website Creative & Content

Own day-to-day creative execution for the website in collaboration with the D2C/E-commerce team.

Responsibilities include:

- Homepage banners and creative
- Collection/launch banners
- Product and collection storytelling
- Campaign landing pages
- Website merchandising creatives
- Promotional creatives
- Visual content for new launches
- Coordinating with designers/developers to ensure assets are uploaded correctly




- Ensuring website content is visually consistent and commercially relevant

D2C owns website performance and conversion; this role owns creative execution.

3. Website & Product Shoots

Support and coordinate shoots required for website and digital commerce.

Pre-shoot:

- Understand SKU and asset requirements from D2C/Buying.
- Prepare moodboards and visual references.
- Create shot lists.
- Coordinate with photographers, models, stylists, makeup artists and production partners.
- Ensure all required products and samples are available.

During shoot:

- Ensure the approved creative direction is followed.
- Ensure required website/product shots are captured.
- Coordinate additional social/CRM assets where required.
- Identify missing shots and assets in real time.

Post-shoot:

- Coordinate editing and retouching.
- Manage asset selection and approvals.
- Ensure final assets are delivered within timelines.
- Organise and maintain the digital asset library.

4. Retention Creative

Work with the CRM/Retention team to create high-quality content for:

- WhatsApp
- Email
- SMS
- Push notifications
- Win-back campaigns
- Repeat customer campaigns
- New customer journeys
- VIP/customer campaigns
- Festive and promotional communication

Responsibilities:

- Translate CRM briefs into creative concepts.
- Develop visual direction and content treatments.
- Coordinate design and copy execution.
- Ensure retention communication remains premium and brand-led.




- Create variations for different customer segments and campaigns.

CRM owns retention strategy and revenue; this role owns the creative execution.

5. Social & Content Support

- Support the Social team with creative assets for reels, posts, stories and campaigns.
- Repurpose shoot assets across multiple channels.
- Identify opportunities to create social-first content during website/product shoots.
- Support content production for launches, campaigns and cultural moments.
- Maintain consistency between social, website and CRM communication.

6. Cross-Functional Collaboration

Work closely with:

D2C / E-commerce

- Website requirements
- Product launches
- Homepage/collection creative
- Commercial campaigns

CRM / Retention

- Customer journeys
- Campaign calendars
- Retention creative

Brand & Social

- Campaigns
- Social content
- Brand storytelling

Buying / Product

- New collections
- Product stories
- Product launches

Performance Marketing

- Ad asset requirements
- Creative variations
- Campaign assets

Ideal Candidate
- 3–5 years of experience in creative/content roles.
- Experience in fashion, beauty, lifestyle, D2C or premium consumer brands preferred.
- Strong understanding of fashion imagery and visual storytelling.
- Good eye for composition, styling, typography and aesthetics.
- Experience coordinating photoshoots.
- Comfortable working with photographers, designers, videographers and agencies.
- Understanding of website/e-commerce creative requirements.
- Understanding of email/WhatsApp/CRM creative.
- Strong knowledge of Instagram and digital content formats.
- Excellent project management and follow-through.
- Strong communication and stakeholder management skills.
- Comfortable working in a fast-paced environment with multiple launches and deadlines.

📌 Creative Director (South Delhi)
🏢 House of Chikankari
📍 South Delhi