Regional Sales Head – East | PEB & Prefabricated Construction

Location: Kolkata

Region: Kolkata Experience: 10–15 Years

Employment Type: Full-Time | Permanent

Industry: PEB / Prefabricated Construction / Steel / Turnkey Projects

Salary: ₹14–18 LPA, depending on experience and suitability

Travel: Extensive regional travel

About the Role

We are looking for an experienced Regional Sales Head – East to lead the sales and business development function for the company's PEB, prefabricated and turnkey engineered-building solutions.

This is a senior regional role with ownership of order booking, strategic accounts, sales pipeline, commercial quality and team performance across Eastern India.

The ideal candidate should have solid, hands-on experience in PEB / prefabricated construction / project sales, established relationships across the East Indian market, and the ability to manage large, long-cycle techno-commercial opportunities.

Key Responsibilities

Regional Sales & Business Development

- Develop and execute the regional sales strategy for West Bengal, Odisha, Jharkhand, Bihar, North-East and Sikkim.
- Own the agreed annual order-booking target for the East region.
- Identify and develop opportunities across industrial, warehousing & logistics, institutional, commercial, real estate, Government/PSU and EPC segments.
- Build strong relationships with promoters, CXOs, developers, EPC contractors, consultants, architects, PMCs, Government bodies and institutional decision-makers.
- Develop new markets, strategic accounts and long-term customer relationships.

Project Sales & Pipeline Management

- Build and maintain a strong, qualified sales pipeline across multiple stages of the project-sales cycle.
- Drive opportunities from lead generation and enquiry through proposal, negotiation and order closure.
- Identify major projects early, including projects at concept, budgeting, DPR,



consultant appointment and pre-tender stages.
- Personally lead high-value and strategic opportunities through solution development, negotiation and closure.
- Conduct regular pipeline reviews and ensure accurate sales forecasting, CRM/MIS updates and opportunity tracking.

Commercial & Strategic Responsibilities

- Ensure business growth within approved margin and commercial-risk parameters.
- Participate in bid/no-bid decisions considering technical feasibility, customer credibility, payment security, competition and project risks.
- Lead/support negotiations involving pricing, payment terms, credit, retention, LDs, BGs, escalation clauses and other commercial conditions.
- Work closely with Design, Estimation, Commercial, Procurement, Manufacturing and Projects teams to develop commercially viable and executable proposals.
- Ensure a structured handover of won projects to the execution team.

Team Leadership

- Lead and manage a team of approximately 3–5 sales/business development professionals.
- Set individual targets, territory responsibilities and account priorities.
- Coach the team on project selling, stakeholder mapping, proposal strategy, negotiation and closure.
- Monitor pipeline quality, conversion, new-account acquisition, forecast accuracy and order quality.
- Develop team capability and address performance or coverage gaps.

Customer & Business Continuity

- Maintain senior-level relationships with key customers after order closure.
- Support customer escalations and collections-related discussions where required.




- Drive repeat business, cross-selling and increased account penetration.

What We Are Looking For

Mandatory Experience

- 10–15 years of experience in B2B / project sales / business development.
- Substantial direct experience in PEB and/or prefabricated building solutions.
- Proven experience handling large project orders and annual sales/order-booking targets.
- Strong understanding of East India markets and established industry relationships.
- Experience managing a regional sales / business development team.
- Strong understanding of long-cycle techno-commercial project sales.
- Robust negotiation, commercial and strategic account-management skills.
- Willingness to travel extensively across the assigned region.

Preferred

- Engineering qualification and/or MBA/PGDM.
- Experience in structural steel, industrial buildings, turnkey construction, roofing/cladding or project EPC.
- Exposure to Government/PSU, institutional and EPC-led projects.

Key Skills

PEB Sales | Prefabricated Construction | Project Sales | B2B Sales | Regional Sales | Business Development | Order Booking | Strategic Accounts | EPC Sales | Industrial Sales | Government/PSU Sales | Sales Pipeline Management | Negotiation | Team Leadership | Commercial Acumen

What Success in This Role Looks Like

- Achievement of the agreed regional order-booking target.
- Strong and qualified sales pipeline across the East region.
- Growth in strategic accounts and new markets.
- Healthy proposal-to-order conversion.
- Orders meeting approved commercial and profitability parameters.
- Accurate forecasting and disciplined sales governance.
- Consistent performance and development of the regional sales team.

Interested candidates with strong PEB / prefab project-sales experience are invited to apply with their updated CV at [email protected]

📌 Regional Sales Head – East | PEB & Prefabricated Construction (Kolkata)
🏢 Beyond Red Ocean Consulting
📍 Kolkata