Business Development Manager – B2B Partnerships (Marketing Agency experience mandatory) |
4–7 years experience | | Location: Paschim Vihar, New Delhi

About Social Bird Media
Social Bird Media is a fast-growing, new-age influencer marketing agency connecting brands with impactful creators. We focus on building strong brand narratives through creator-led campaigns and performance-driven digital strategies across lifestyle, D2C, fintech, and other growing sectors.

Our approach combines creativity with data to ensure campaigns not only look good but also deliver measurable results. We work closely with both brands and creators to create meaningful collaborations that drive long-term value.

Role Overview
We are looking for a Business Development Manager – B2B Partnerships who can take complete ownership of generating new business opportunities and converting them into long-term partnerships.
In this role, you will be responsible for identifying potential clients, initiating conversations, understanding their business and marketing needs, and offering relevant solutions through influencer marketing and digital campaigns. You will also work closely with internal teams to ensure smooth execution and maintain strong relationships with clients even after deal closure.

Key Responsibilities

Lead Generation and Pipeline Building
You will be responsible for consistently identifying and adding new potential clients to the pipeline. This includes researching brands and agencies, understanding their category, and evaluating whether they are a good fit for influencer or digital marketing campaigns. The goal is to maintain a steady and high-quality pipeline that can convert into business.

Outreach and Initial Engagement
You will initiate conversations with decision-makers such as founders, marketing heads, and brand managers through LinkedIn, email, and other channels. The focus will be on introducing Social Bird Media’s capabilities, creating interest, and setting up meaningful discussions.





Understanding Client Requirements
During conversations, you will be expected to understand the client’s objectives, target audience, campaign expectations, and budget. This step is significant to ensure that the solutions proposed are relevant and aligned with what the client is looking for.

Pitching and Proposal Creation
Based on client requirements, you will create customised proposals that clearly explain the campaign approach, creator strategy, deliverables, and expected outcomes. The goal is to present ideas in a structured and easy-to-understand manner that builds client confidence.

Deal Closure and Negotiation
You will handle commercial discussions, pricing, and negotiations with clients. This includes aligning on deliverables, timelines, and commercials, and ensuring both parties are clear before closing the deal.

Client Onboarding and Relationship Management
After closing a deal, you will ensure a smooth onboarding process by aligning the client with internal teams. You will continue to stay connected with the client to build trust, encourage repeat business, and explore opportunities for long-term collaboration.

Collaboration with Influencer Marketing Team
You will work closely with the influencer marketing team while preparing campaign approaches. This includes ensuring that creator suggestions are relevant, campaign plans are practical, and the final output shared with clients is well-structured and professional.

Coordination with Finance Team
You will coordinate with the finance team for generating invoices, tracking payments, and following up with clients when required.



This ensures there are no delays in collections and that financial processes run smoothly.

Tracking and Performance Monitoring
You will maintain proper records of all activities including outreach, meetings, proposals, and deals. This helps in understanding what is working, where improvements are needed, and how conversion rates can be improved over time.

Reporting and Founder Collaboration
You will regularly share updates with the founders on business performance. This includes updates on pipeline status, ongoing discussions, deals closed, and revenue generated. You will also be part of review discussions to plan next steps and improve results.

Market and Industry Awareness
You will stay updated with trends in influencer marketing, digital campaigns, and brand collaborations. This will help you have more informed conversations with clients and position Social Bird Media as a knowledgeable and reliable partner.

Required Skills & Profile

4–7 years of experience in B2B business development, preferably in a marketing or influencer agency
Strong understanding of influencer marketing and how brand collaborations are structured
Experience in handling the complete sales cycle from lead generation to closure
Hands-on experience with LinkedIn outreach, cold emailing, and client communication
Good communication and presentation skills with the ability to explain ideas clearly
Comfortable handling negotiations and managing client expectations
Familiarity with Google Workspace and CRM tools for tracking and reporting
Self-driven, organised, and comfortable working in a target-oriented environment

Why Join Social Bird Media
Work closely with the founders and be directly involved in business growth
Opportunity to work with brands across different industries
High ownership role where your work directly impacts revenue
Fast-paced setting with strong learning opportunities
Competitive fixed compensation along with performance-based incentives

📌 Business Development Manager (New Delhi)
🏢 Social Bird
📍 New Delhi