Job Title: Retention Marketing ExecutiveExperience: 2-4 yearsLocation: Noida Sec -16, WTT BuildingJob Type: Full-timeCompany Overview:GreenHonchos is a fast-growing eCommerce solutions provider, helping brands scale and succeed in the digital landscape. With a strong presence in India and Dubai, we leverage technology, AI, and data-driven strategies to drive growth. Our team thrives on creativity, collaboration, and cutting-edge technology, making GreenHonchos the perfect place for ambitious professionals looking to drive real impact in the eCommerce space.Key Responsibilities:Develop and execute customer retention strategies and campaigns to increase customer loyalty, repeat purchases, and Customer Lifetime Value (CLV).Analyze customer data, purchase behavior, and engagement patterns to identify retention opportunities and churn risks.Develop customer segments and personas based on customer behavior, preferences, purchase frequency, RFM, and lifecycle stage.Plan and manage customer lifecycle campaigns across email, WhatsApp, SMS, push notifications, and other CRM channels.Create and optimize email marketing campaigns, including segmentation, personalization, A/B testing, automation, and performance tracking.Develop and manage loyalty, rewards, referral, win-back, cross-sell, upsell, and reactivation campaigns.Implement and optimize retargeting campaigns, including dynamic product ads and personalized recommendations.Leverage AI tools and AI-driven insights for customer segmentation, personalization, campaign ideation, content creation, churn prediction, and campaign optimization.Use AI and automation to identify high-value customers, churn-prone users, purchase patterns, and next-best-action opportunities.Collaborate with Sales, Customer Service, Product, Performance Marketing, and Creative teams to deliver a consistent customer experience.Monitor campaign metrics such as repeat purchase rate, retention rate, churn rate, CLV, CAC, conversion rate, ROAS,



revenue per customer, and campaign ROI.Conduct A/B testing and continuously optimize messaging, offers, audience segments, timing, and channels based on performance data.Use Google Analytics/GA4, CRM/CDP, marketing automation, and analytics tools to track customer journeys and campaign performance.Stay updated on AI-powered CRM, personalization, ecommerce retention, automation, and customer engagement trends and identify new growth opportunities.Qualifications & Skills:Bachelor's degree in Marketing, Business, Communications, or a related field.1–3 years of experience in Retention/CRM/Lifecycle Marketing, preferably within an ecommerce or D2C environment.Hands-on experience with customer segmentation, lifecycle marketing, CRM campaigns, retention strategies, and campaign optimization.Experience with email marketing, WhatsApp/SMS marketing, push notifications, loyalty programs, and retargeting campaigns.Robust understanding of RFM analysis, customer lifecycle, churn, CLV/LTV, repeat purchase behavior, and cohort analysis.Experience with Google Analytics 4 (GA4) and other customer/data analytics tools.Working knowledge of CRM and marketing automation platforms such as Klaviyo, MoEngage, WebEngage, CleverTap, HubSpot, Braze, or similar tools.Familiarity with AI tools such as ChatGPT, Gemini, Claude, or AI-powered marketing/CRM platforms for campaign ideation, personalization, customer insights, content generation, and analysis.Ability to use AI and automation to improve campaign efficiency and customer personalization.Strong analytical and problem-solving skills with the ability to convert customer data into actionable insights.Strong written and verbal communication skills with the ability to create personalized and conversion-focused marketing communication.Excellent project management skills with the ability to manage multiple campaigns simultaneously.Creative, strategic, data-driven, and AI-first mindset with a strong understanding of ecommerce customer behavior.

📌 Retention Marketing Executive (Kanpur)
🏢 GreenHonchos
📍 Kanpur