Job Title: Retention Marketing Executive

Experience: 2-4 years

Location: Noida Sec -16, WTT Building

Job Type: Full-time

Company Overview:

GreenHonchos is a fast-growing eCommerce solutions provider, helping brands scale and succeed in the digital landscape. With a strong presence in India and Dubai, we leverage technology, AI, and data-driven strategies to drive growth. Our team thrives on creativity, collaboration, and cutting-edge technology, making GreenHonchos the perfect place for ambitious professionals looking to drive real impact in the eCommerce space.

Key Responsibilities:

- Develop and execute customer retention strategies and campaigns to increase customer loyalty, repeat purchases, and Customer Lifetime Value (CLV).
- Analyze customer data, purchase behavior, and engagement patterns to identify retention opportunities and churn risks.
- Develop customer segments and personas based on customer behavior, preferences, purchase frequency, RFM, and lifecycle stage.
- Plan and manage customer lifecycle campaigns across email, WhatsApp, SMS, push notifications, and other CRM channels.
- Create and optimize email marketing campaigns, including segmentation, personalization, A/B testing, automation, and performance tracking.
- Develop and manage loyalty, rewards, referral, win-back, cross-sell, upsell, and reactivation campaigns.
- Implement and optimize retargeting campaigns, including dynamic product ads and personalized recommendations.
- Leverage AI tools and AI-driven insights for customer segmentation, personalization, campaign ideation, content creation, churn prediction, and campaign optimization.
- Use AI and automation to identify high-value customers, churn-prone users, purchase patterns, and next-best-action opportunities.
- Collaborate with Sales, Customer Service, Product, Performance Marketing, and Creative teams to deliver a consistent customer experience.
- Monitor campaign metrics such as repeat purchase rate, retention rate, churn rate, CLV, CAC, conversion rate, ROAS,



revenue per customer, and campaign ROI.
- Conduct A/B testing and continuously optimize messaging, offers, audience segments, timing, and channels based on performance data.
- Use Google Analytics/GA4, CRM/CDP, marketing automation, and analytics tools to track customer journeys and campaign performance.
- Stay updated on AI-powered CRM, personalization, ecommerce retention, automation, and customer engagement trends and identify recent growth opportunities.

Qualifications & Skills:

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Retention/CRM/Lifecycle Marketing, preferably within an ecommerce or D2C environment.
- Hands-on experience with customer segmentation, lifecycle marketing, CRM campaigns, retention strategies, and campaign optimization.
- Experience with email marketing, WhatsApp/SMS marketing, push notifications, loyalty programs, and retargeting campaigns.
- Strong understanding of RFM analysis, customer lifecycle, churn, CLV/LTV, repeat purchase behavior, and cohort analysis.
- Experience with Google Analytics 4 (GA4) and other customer/data analytics tools.
- Working knowledge of CRM and marketing automation platforms such as Klaviyo, MoEngage, WebEngage, CleverTap, HubSpot, Braze, or similar tools.
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, or AI-powered marketing/CRM platforms for campaign ideation, personalization, customer insights, content generation, and analysis.
- Ability to use AI and automation to improve campaign efficiency and customer personalization.
- Strong analytical and problem-solving skills with the ability to convert customer data into actionable insights.
- Strong written and verbal communication skills with the ability to create personalized and conversion-focused marketing communication.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Creative, strategic, data-driven, and AI-first mindset with a strong understanding of ecommerce customer behavior.

📌 Retention Marketing Executive (Uttar Pradesh)
🏢 GreenHonchos
📍 Uttar Pradesh