About the Company

Location: India / Vancouver / Remote

Experience: 4–8 years

Working Model: Dedicated resource / Client-facing

Industry: SaaS / Technology / Consumer Apps

Work hours: Vancouver Time Zone (Pacific Time Zone)

About the Role

D2C Growth Manager – Web & Mobile App

We are looking for a D2C Growth Manager with hands-on experience growing web and mobile applications in a direct-to-consumer environment. This is not a traditional digital marketing role. The ideal candidate will understand the complete D2C growth funnel — from customer acquisition and app-store discovery through website conversion, app installation, onboarding, activation, paid conversion and retention. You will work closely and directly with the client on a day-to-day basis and will be responsible for translating growth objectives into measurable acquisition, conversion and retention programs.

Responsibilities

What You'll Own

- Customer Acquisition
- Develop and execute D2C customer acquisition strategies across Meta, Google, YouTube and other relevant channels.
- Manage and optimize paid acquisition campaigns based on CAC, conversion and LTV.
- Identify and test new acquisition channels, audiences, creatives and messaging.
- Develop audience segmentation and customer acquisition strategies.

App Store Growth & ASO

- Develop and execute App Store Optimization (ASO) strategies.
- Work with Apple App Store and Google Play Store listings, keywords, creative assets and messaging.
- Experience with Apple Search Ads and Google App Campaigns is highly desirable.
- Analyze app-store performance and continuously improve install conversion.
- Understand the differences between web acquisition and mobile-app acquisition.

Web Conversion & CRO





- Analyze the website/web-app customer journey from landing page through signup and conversion.
- Identify conversion drop-offs and recommend improvements.
- Develop and test landing pages, messaging, CTAs and customer journeys.
- Work with product/design/development teams to improve conversion rates.

App Onboarding & Activation

- Understand and optimize the journey from:
- Install → Signup → Onboarding → First Value → Activation
- Identify friction points preventing users from reaching the product's aha moment.
- Develop onboarding, lifecycle and activation strategies.

Retention & Lifecycle Marketing

- Develop strategies to improve D1/D7/D30 retention and ongoing engagement.
- Build lifecycle campaigns across email, push notifications, SMS and other relevant channels.
- Develop re-engagement and win-back campaigns.
- Identify opportunities for upselling, cross-selling and increasing customer lifetime value.

Analytics & Growth Optimization

- Own and monitor the complete growth funnel:
- Traffic → Visit → Signup → Install → Activation → Paid Conversion → Retention → Revenue
- Track CAC, CPI, CPA, conversion rate, activation rate, retention, ARPU and LTV.
- Use analytics and customer behavior data to identify growth opportunities.
- Run A/B tests and make decisions based on measurable results.

Qualifications

- Required Experience
- 4+ years of hands-on digital/growth marketing experience.




- Proven experience in D2C / B2C SaaS, mobile apps, web apps or consumer technology products.
- Strong understanding of the complete D2C customer journey.
- Hands-on experience with paid acquisition platforms such as Meta Ads and Google Ads.
- Experience with Apple Search Ads and/or Google App Campaigns.
- Solid understanding of App Store Optimization (ASO).
- Experience with web conversion optimization and landing-page testing.
- Experience with user onboarding, activation and retention.
- Strong understanding of customer acquisition economics, particularly CAC, LTV and ROAS.
- Comfortable working with analytics platforms and interpreting user behavior data.
- Strong communication skills and ability to work directly with founders/client leadership.

Required Skills

- Hands-on digital/growth marketing in D2C / B2C SaaS, mobile apps, web apps or consumer technology products.
- Paid acquisition platforms: Meta Ads, Google Ads.
- Apple Search Ads and/or Google App Campaigns.
- App Store Optimization (ASO).
- Web conversion optimization and landing-page testing.
- User onboarding, activation and retention.
- Customer acquisition economics: CAC, LTV, ROAS.
- Analytics platforms and user behavior data interpretation.
- Strong communication and client-facing collaboration.

Preferred Skills

Strongly Preferred

- Experience with:
- SaaS mobile applications
- Subscription-based products
- Freemium products
- App Store growth
- Apple Search Ads
- Google Play
- Mixpanel / Amplitude / GA4
- Firebase
- AppsFlyer / Adjust / Branch
- CRM and lifecycle automation
- UGC / creator-led acquisition
- Referral and loyalty programs
- A/B testing and experimentation

📌 Growth Marketing Manager (Delhi)
🏢 iMarketo
📍 Delhi