23 Sep
|
Recruitment Agency
|
Bengaluru
23 Sep
Recruitment Agency
Bengaluru
Key responsibilities :- Own the multi-release roadmap across all Unica+ modules. Sequence it against revenue, renewal risk and competitive exposure.- Build the business case for major investments and take it to senior leadership. This includes sizing at-risk or blocked revenue.- Set direction for the AI agent capabilities. Scope, evaluation approach, guardrails, cost to serve.- Own product requirements coming out of data residency and privacy regulation. - GDPR and the EU AI Act, US state privacy laws, India's DPDP Act and RBI localisation directives, and equivalent regimes in APAC. - Deployment options must keep pace with what regulated buyers need in each market.- Work with the decisioning and data governance initiatives elsewhere in the portfolio. Lineage, consent and governance should be handled once, not module by module.- Partner with product marketing, sales and pre-sales on launch material, competitive positioning and enablement.- Drive internal adoption of each release with regional sales leadership.- Run a customer advisory programme with the top accounts.- Engage directly on escalations where a product decision is the root cause.- Represent the product with industry analysts. Briefings, enquiries, evaluation submissions.- Hire, lead and develop a product management team spread across regions and time zones. Module PMs, technical PMs, product operations.- Work with engineering leadership on release planning, quality and technical debt.Requirements :- 12+ years in product management.
5+ years managing product managers.- Ownership of an enterprise B2B product with a large installed base.- Depth in at least two of: campaign management, CDP, real-time decisioning, journey orchestration, marketing automation.- Experience shipping across on-premise, private cloud and SaaS in the same product line.- Track record of competing against larger vendors.- Ability to build a business case and defend it commercially.- Strong written communication. Most of this job is documents that other people act on.- Bachelor's degree required. MBA or equivalent is practical, not mandatory.Good to have :- BFSI, telecom or public sector experience in more than one region.- Production experience with LLM or agentic features in an enterprise product.- Analyst relations, including Magic Quadrant or Wave submissions.- Familiarity with data catalog, lineage and governance tooling.- Displacement selling against an incumbent marketing cloud.- Experience running a product function across time zones.What we expect in the first year :- In the first quarter, a working command of all modules, the customer base and our recent competitive losses. Also an independent view on the current roadmap.- By the end of the year we would expect a published roadmap that engineering, sales and leadership actually work from.- Better adoption of new releases across the installed base. Improved win rates in the displacement deals we are chasing.- And a product team that leadership trusts to decide without escalating. (ref:hirist.tech)
📌 Head - Product Management (Bengaluru)
🏢 Recruitment Agency
📍 Bengaluru