B Marketing Generalist (Gurugram)

B Marketing Generalist (Gurugram)

24 Sep
|
Recognized
|
Gurugram

24 Sep

Recognized

Gurugram

Build Kraftshala’s account -based growth engine from scratch - owning ABM/ABX, recruiter pipeline generation, CRM workflows, outbound campaigns, and B2B content for the companies we most want hiring our students. We’re looking for a systems -oriented B2B marketer who can independently drive strategic account engagement and influence real commercial outcomes, not just marketing metrics.




Location: Gurgaon




The Short Version




What the role is about: Kraftshala’s B2B motion has largely been product differentiation -led and relationship -led. This role exists to build a structured, account -focused engine that turns our placement credibility into a consistent recruiter partnership pipeline - without relying only on warm introductions.




You’ll own account -based engagement, outbound campaigns, CRM workflows, recruiter -focused content, and pipeline influence across a focused set of strategic accounts spanning network agencies, FMCG, BFSI, and D2C brands.




What this role is not: This is not a brand manager role. It's not event -heavy. It's not about awareness at scale. The job is precise, systematic, and account -focused - getting the right 100 -150 companies to know Kraftshala, trust Kraftshala, and hire from Kraftshala.




Why you should apply:


- You enjoy building systems instead of managing campaigns in isolation

- You want marketing efforts to influence real business outcomes

- You’re excited by ABM/ABX, pipeline generation, CRM workflows, and strategic account engagement

- You prefer high -ownership environments where strategy and execution go hand in hand




About us: Kraftshala is India’s largest skilling institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad across domains.




We’re backed by a number of eminent investors, including ex -unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.




The Detailed Version




Kraftshala is looking for a B2B Marketing Generalist to build and operationalize a focused account -based growth engine for our recruiter partnerships function.




Over the last few years, Kraftshala’s placement outcomes have been driven largely through product differentiation and relationship -led growth. We now want to build a more structured, repeatable, and insight -driven B2B motion that strengthens engagement with the companies we most want hiring our students.




This role will sit at the intersection of B2B marketing, demand generation, account -based marketing (ABM/ABX), recruiter partnerships, CRM management, outbound growth, marketing operations, and pipeline generation.




The ideal candidate is someone who can think strategically while operating hands -on - someone who enjoys building systems, maintaining operational rigor, and measuring whether marketing is genuinely influencing commercial outcomes.




Specific responsibilities will include:




1. Account -Based Experience (ABX)

- Maintain and manage a tiered target account list (100 -150 accounts across Network agencies, FMCG, BFSI and D2C majors)

- Design account -specific engagement sequences — not spray campaigns,



but content, outreach, and touchpoints that feel relevant to a P&G; talent head or a marketing leader at a D2C brand scaling to business leaders at network agencies

- Coordinate with the placements team to identify warm signals (who's hiring, which accounts placed our students, where alumni are) and convert those into marketing moments

- Track account engagement and progression; know which accounts are cold, warming, and ready for a BD conversation




2. Pipeline generation

- Own MQL to SQL handoff with the placements/BD team - define what "ready for conversation" looks like and build the CRM workflow to surface it

- Run targeted outbound campaigns (LinkedIn, email) to senior stakeholders at target accounts - Talent Acquisition leads, Marketing Heads, CHROs, and Founders

- Measure contribution to placement pipeline, not just vanity metrics




3. Content & thought leadership (for B2B audiences)

- Create content specifically for the hiring side - placement outcome reports, talent briefs, case studies of companies that have hired Kraftshala grads

- Manage Kraftshala's LinkedIn presence for the B2B persona - positioning Kraftshala as the highest -signal source of entry -level marketing and sales talent

- Support leadership visibility in circles where hiring decisions get made (LinkedIn, industry events, communities)




4. CRM & marketing ops

- Own the B2B CRM - account records, contact data, engagement tracking, pipeline reporting

- Build and maintain outreach workflows, contact lists, and campaign automations

- Create dashboards that give the leadership team a clear view of account coverage, engagement, and pipeline health




What success looks like in year one



- Target account list defined, tiered, and actively worked - with clear coverage across Tier 1 and Tier 2 accounts

- Outbound sequences running with measurable open/response rates above industry baseline

- CRM hygiene in a state where leadership can trust the data

- At least 20–30% of new placement partnerships are attributable to ABX -sourced engagement

- A B2B content calendar that's actually being executed, not just planned




Top Grading



- Ownership & Accountability: An A -player independently drives the entire B2B motion forward and solves operational gaps proactively, whereas a B -player waits for direction or escalation before taking action.

- Systems Thinking: An A -player builds repeatable workflows, scalable outreach systems, and structured account processes, whereas a B -player relies on fragmented one -off efforts.

- Commercial Orientation: An A -player constantly measures whether marketing is influencing recruiter partnerships and placement outcomes,



whereas a B -player focuses primarily on vanity metrics.

- Execution Intensity: An A -player can simultaneously think strategically and execute consistently without losing momentum, whereas a B -player excels at planning but struggles with sustained execution.

- Communication & Writing: An A -player writes clearly, credibly, and contextually for senior business stakeholders, whereas a B -player communicates generically or without strategic nuance.

- CRM & Operational Discipline: An A -player treats CRM hygiene and reporting accuracy as core business infrastructure, whereas a B -player sees them as secondary administrative tasks.

- Adaptability & Resourcefulness: An A -player is comfortable operating as a single -person function and finding ways to move work forward independently, whereas a B -player depends heavily on large teams or established structures.




Ideal Candidate Profile




Must -haves:



- 3 -4 years in B2B marketing, demand gen, or growth - preferably in a startup or mid -size company where you wore multiple hats (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for)

- Hands -on with a CRM (HubSpot/LeadSquared) - not just using it, but structuring it

- Comfortable writing - for LinkedIn, for email sequences, for one -pagers. Not a copywriter, but explicit and credible

- Understands ABM/ABX conceptually and has run or contributed to account -based campaigns




Strong differentiators:



- Has marketed to HR/TA or Marketing/Business leaders - understands how hiring decisions get made

- Has worked in or alongside a placement/recruitment context

- Experience with LinkedIn Sales Navigator or similar prospecting tools

- Can build a target account list from scratch using intent signals, firmographics, and alumni data




Mindset:



- Comfortable being the only person in the function - doesn't need a team to get things done

- Thinks in pipelines and systems, not one -off campaigns

- Obsessive about whether marketing is actually influencing commercial outcomes




Selection Process




As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30 -60 minutes and will be a mix of online and in -person interactions.




Conversation 1: A virtual conversation with the HR team to understand your profile briefly and share details of the selection process


Technical Exercise: A practical assessment designed to evaluate your fit for the role


Conversation 2: A detailed assessment review conversation and a conversation focused on evaluating the competencies required for the role with our Head of Partnerships


Conversation 3: A final conversation with our Founder & CEO to evaluate overall fit with the team and the Kraftshala Kode


Extending an offer: If all goes well, we will extend an offer with the relevant details




Know more about Kraftshala’s philosophy, culture, and investors here.


📌 B Marketing Generalist (Gurugram)
🏢 Recognized
📍 Gurugram

Reply to this offer

Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.

SAP Sales Cloud (Thiruvananthapuram)

SAP Sales Cloud (Thiruvananthapuram)

24 Sep
|
Runmap Infotech Private
|
Thiruvananthapuram
  • 24 Sep
  • Runmap Infotech Private
  • Thiruvananthapuram

💼 Role: SAP Sales Cloud V2 (SCV2) Technical Consultant 📍 Experience: 5+ Years 🌐 Work Mode: Remote We are looking for experienced SAP Sales Cloud V2 (SCV2) Technical Consultants with strong [...]

Freelance SAP CS/SM & FSM Consultant (Gandhinagar)

Freelance SAP CS/SM & FSM Consultant (Gandhinagar)

24 Sep
|
IndiTech Consulting
|
Gandhinagar
  • 24 Sep
  • IndiTech Consulting
  • Gandhinagar

Job Type: Part-time Remote: Hybrid About the RoleWe are looking for an experienced SAP CS/SM & FSM Consultant for a part-time remote opportunity.The ideal candidate should have strong hands-on exper [...]

Subscribe to this job alert:

Get the latest job offers by email for: b marketing generalist (gurugram) / gurugram

Freelance SAP CS/SM & FSM Consultant (Hubli)

Freelance SAP CS/SM & FSM Consultant (Hubli)

24 Sep
|
IndiTech Consulting
|
Hubli
  • 24 Sep
  • IndiTech Consulting
  • Hubli

Job Type: Part-time Remote: Hybrid About the RoleWe are looking for an experienced SAP CS/SM & FSM Consultant for a part time remote opportunity.The ideal candidate should have strong hands-on exper [...]

Interior Designer (Kochi)

Interior Designer (Kochi)

24 Sep
|
Ravi Shankar Architects
|
Kochi
  • 24 Sep
  • Ravi Shankar Architects
  • Kochi

RSA has a inclusive style of working. The firm continues to grow keeping our design sensibilities robust. Projects include high-end private residences, hospitality, corporate offices, developer projec [...]

Subscribe to this job alert:

Get the latest job offers by email for: b marketing generalist (gurugram) / gurugram