Job Description -

About the Role
We are looking for a motivated National Brand Manager to be the custodian of the Walkaroo
masterbrand and to drive brand awareness, consumer engagement, and demand across India.
This is a pure marketing mandate – you will own brand strategy, communication, and consumer connect, working hand-in-hand with Sales, Trade Marketing, and Product, but without direct P&L; ownership.
Reporting to the Head of Marketing, you will strengthen Walkaroo’s position as India’s everyday footwear masterbrand while accelerating brand-building in high-growth non-South markets. The role is based in Coimbatore with travel across key national markets.
What You’ll Own
1) Brand Strategy & Planning – Build and own the annual Walkaroo brand and communication plan, aligned to product
launches and festive calendars. – Track category trends, and consumer insight to identify brand and growth opportunities. – Own the brand marketing budget; set and manage the KPIs that measure brand health and campaign return.
2) Masterbrand Management – Act as custodian of the Walkaroo brand– positioning, identity, tone, and consistency across every consumer touchpoint nationally. – Develop messaging and propositions for distinct segments and product lines – Design and Govern brand guidelines for assets created in-house and by regional and distributor
teams, ensuring one consistent brand across the country.
3) Campaign & Media Management – Lead integrated brand campaigns across TV, print, digital, social, retail, and events. – Brief and manage creative, media, and production agencies; own the marketing calendar end to-end. – Plan and deliver festive and seasonal pushes and current-product launch marketing.
4) Digital,



Social & E-commerce Marketing – Own the brand’s presence across social platforms in coordination with internal and external stakeholders. – Drive performance, influencer, and ambassador-led activity as part of one coherent brand story. – Partner e-commerce and marketplace teams to convert brand pull into online sell-through; track
digital metrics and optimise for performance.
5) Trade & Channel Marketing
– Partner Sales and Trade Marketing to convert brand pull into sell-through across general trade, modern trade and e-commerce. – Lead the brand-building agenda for North, West and East India in line with national growth priorities.
6) Events & Activations – Plan and run brand activations, launch events, retail experiences, and consumer engagement programmes nationally.
7) Insights, Reporting & Coordination – Track campaign ROI, brand-health metrics (awareness, consideration, equity), and category share; report monthly with clear, actionable recommendations. – Coordinate internally with Product, Sales, Content, PR, and After-sales, and externally with agencies and regional partners. – Brief Product and Design on consumer-led opportunities (marketing input, not P&L; ownership).
What Success Looks Like in 12 Months – A refreshed, consistently applied Walkaroo brand expression across all national touchpoints. – A measurable lift in unaided awareness and consideration in priority non-South markets.



– A full-year integrated calendar delivered on time and on budget, with clear campaign-level ROI.
Required Skills
Brand Strategy | Brand Management | Consumer Insight | Market Research | Integrated & Digital Marketing | Media Planning | Trade Marketing | Events & Activations | Budget
Management | Strong Excel & PowerPoint

Must-Have – 7–11 years in brand management or marketing, with a meaningful share of that time in consumer brand building. – Experience in a consumer-facing category – FMCG, footwear, apparel, lifestyle, consumer
durables, or D2C. – Demonstrated end-to-end ownership of national or multi-region brand campaigns (strategy → brief → execution → measurement). – Strong command of integrated marketing across ATL, digital and performance, social, and retail/BTL. – Proven ability to manage agencies and media partners and to work cross-functionally with
Sales and Product. – Data-driven mindset; fluent in reading consumer research and brand-health data, with strong Excel and PowerPoint skills. – Post-Graduate / MBA / PGDM in Marketing from a reputed institute.
Preferred (Strong-Plus)
– Experience marketing a mass or value brand to Bharat / non-metro India. – Tier-1 management institute background – Working proficiency in Hindi for North and Central market engagement; an additional Indian
language is a plus. – Experience with ambassador- or celebrity-led campaigns and large-scale festive marketing.
What We Offer – Ownership of a leading national brand at a pivotal stage of pan-India expansion. – A direct line to senior leadership and real influence over brand direction. – Competitive compensation and be

📌 Brand Manager(20) (Coimbatore)
🏢 Mitr HR Private
📍 Coimbatore