About EazyGrad: We are a leading education platform empowering working professionals to discover and enroll in the right online programs and degrees, making quality learning more accessible and career-focused.

About the Role: We're seeking an experienced SEO Manager to lead our organic discovery strategy and ensure EazyGrad is consistently found across search engines, AI-powered platforms (e.g., ChatGPT, Gemini, Perplexity), social search, and other emerging discovery channels. In this role, you’ll drive sustainable, data-driven growth through Technical SEO, Programmatic SEO (pSEO), content strategy, AI search optimization, and continuous experimentation.

Location: Janakpuri, New Delhi
Mode: In-Office (5.5 working days per week)

Roles & Responsibilities:

- Own end-to-end SEO strategy—including Technical SEO, On-Page SEO, Off-Page SEO, Programmatic SEO (pSEO), and Content SEO.
- Own and improve EazyGrad’s discoverability across search engines, AI assistants, video platforms, and social search ecosystems.
- Design and scale pSEO initiatives to generate high-intent, conversion-ready organic traffic.
- Optimize brand visibility and answer-engine presence across AI-powered search platforms (e.g., ChatGPT, Google Gemini, Perplexity, You.com).
- Develop and iterate content strategies grounded in search intent, user journey mapping, and market trends.
- Conduct in-depth keyword, competitor, and content gap analysis to identify scalable growth opportunities.
- Monitor, measure, and improve KPIs: organic traffic, SERP rankings, AI visibility score, YouTube performance, lead generation, and conversion metrics.
- Partner closely with Engineering, Marketing, and Content teams to build and deploy scalable discovery infrastructure.
- Proactively track and adapt to search algorithm updates, AI search evolution, and current discovery platforms.

Requirements:





- Proven experience as an SEO professional with measurable impact on business outcomes—ideally in a growth-focused environment.
- At least one concrete example where you led an initiative that significantly increased organic traffic or generated qualified leads (please describe the strategy, execution, and key learnings).
- 5–7 years of SEO experience, including 2–3 years in a leadership, ownership, or strategic role.
- Strong command of Technical SEO, On-Page SEO, Off-Page SEO, AI-Enhanced Optimization (AEO), Global SEO (GEO), and Programmatic SEO (pSEO).
- Hands-on experience with structured data, schema markup, entity SEO, internal linking architecture, and content taxonomy.
- Proficiency with industry-standard tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and AI search platforms (e.g., ChatGPT, Claude, Gemini, Perplexity).
- Experience building and scaling automated SEO workflows, reporting dashboards, and data-informed decision systems.
- Deep understanding of search intent modeling, information retrieval principles, and how AI-driven interfaces reshape user behavior and content relevance.
- Commitment to SEO as a strategic, long-term discipline—not just a tactical function.

What We Value:

- A builder mindset: You design systems, not just campaigns.
- Comfort with high ownership and accountability in fast-paced environments.
- A focus on outcomes—not just traffic—aligned with business goals and user value.

What’s in it for you:

- Full ownership of EazyGrad’s organic growth engine—with visibility, accountability, and recognition.
- Access to cutting-edge SEO and AI tooling (e.g., RankFrame, Ahrefs, SEMrush) and budget to adopt new tools as needed.
- Opportunity to shape the content and discovery strategy of a profitable, bootstrapped EdTech platform during a critical growth phase.

📌 SEO Manager (New Delhi)
🏢 EazyGrad
📍 New Delhi