Job Summary

We are looking for an experienced and result-oriented Marketing Manager to lead our marketing initiatives, generate new business opportunities, strengthen the PXL MEDIA brand, and drive revenue growth.

The ideal candidate should have strong knowledge of B2B marketing, digital marketing, lead generation, event marketing, social media, client relationship management, and team coordination.

Key Responsibilities

1. Marketing Strategy

- Develop and implement effective marketing strategies aligned with company business goals.
- Prepare monthly and quarterly marketing plans.
- Identify new markets, customer segments, and business opportunities.
- Monitor market trends and competitor activities.

2. Lead Generation & Business Development

- Generate qualified leads through online and offline marketing channels.
- Develop relationships with corporate clients, event companies, agencies, production houses, and other potential customers.
- Support the sales team in converting marketing leads into business.
- Plan and execute client acquisition campaigns.

3. Digital Marketing

- Manage and improve the company's digital presence across social media and other online platforms.
- Plan content for Instagram, LinkedIn, Facebook, YouTube, and other relevant channels.
- Coordinate with designers and content creators for marketing materials.
- Monitor digital campaigns and analyze performance.

4. Event & Exhibition Marketing

- Plan and execute marketing activities for exhibitions, expos, events,



and product demonstrations.
- Coordinate with internal teams for promotional campaigns.
- Develop strategies to maximize leads and brand visibility from events.

5. Brand Management

- Maintain consistent PXL MEDIA branding across all marketing communications.
- Develop promotional materials, brochures, presentations, company profiles, and digital campaigns.
- Identify opportunities to improve brand awareness and market positioning.

6. Team Management

- Lead and coordinate the marketing team.
- Assign targets and responsibilities to team members.
- Monitor team performance and conduct regular reviews.
- Coordinate with Sales, Operations, Creative, HR, and Management teams.

7. Reporting & Analytics

- Prepare weekly and monthly marketing reports.
- Track leads, conversions, campaign performance, and marketing ROI.
- Maintain a proper marketing database and lead pipeline.
- Present marketing performance and recommendations to management.

Required Skills

- Strong communication and interpersonal skills.
- Excellent negotiation and presentation skills.
- Strong knowledge of digital and traditional marketing.
- Experience in B2B marketing and lead generation.
- Valuable understanding of social media marketing.
- Leadership and team-management skills.
- Analytical and problem-solving ability.
- Ability to work under deadlines and manage multiple projects.
- Willingness to travel for client meetings, exhibitions, and events.

📌 Marketing Manager (Thiruvananthapuram)
🏢 PIXEL Media
📍 Thiruvananthapuram