1. Manage budget allocation, campaign pacing, and optimization across Meta and Google Ads.
2. Develop and optimize audience targeting strategies, including remarketing and lookalike audiences.
3. Set up and maintain GA4, Meta Pixel, Google Tag Manager, and conversion tracking.
4. Ensure accurate lead tracking, attribution, and CRM integration from enquiry to disbursal.
5. Conduct A/B testing of audiences, creatives, ad copies, offers, and landing pages.
6. Optimize landing pages and lead funnels to improve conversion rates and lead quality.
7. Track and report key metrics including CPL, CPA, ROAS, and cost per disbursal.
8. Analyze campaign performance and scale successful campaigns while reducing ineffective spend.
9. Collaborate with creative, content, sales, and CRM teams to improve overall funnel performance.
10. Ensure compliance with Meta, Google, and RBI financial-services advertising guidelines.
11. Maintain proper ad account structure, documentation, and tracking hygiene.
12. Explore WhatsApp, email, SMS, and regional campaigns for retargeting and growth.

📌 Performance Marketing Specialist (Ahmedabad)
🏢 Orenda Finserv
📍 Ahmedabad