Sure, Asho. Here’s a professional Sales Engineer – Machinery Sales role description you can use for a Job Description (JD):

Sales Engineer – Machinery Sales

Job Summary:

Responsible for promoting and selling industrial machinery by understanding customer requirements, providing technical solutions, preparing quotations, and developing long-term customer relationships.

Key Roles & Responsibilities

1. Sales & Business Development

- Identify and develop new customers and business opportunities.
- Generate leads through customer visits, references, exhibitions, and market research.
- Achieve monthly, quarterly, and annual sales targets.
- Maintain and expand relationships with existing customers.

1. Technical Sales

- Understand customer machinery requirements and recommend suitable solutions.
- Explain machinery specifications, features, applications, and benefits to customers.
- Conduct product presentations, demonstrations, and technical discussions.
- Coordinate machinery trials and demonstrations at customer locations when required.

1. Customer Visits

- Regularly visit existing and potential customers.
- Understand production processes and identify machinery requirements.
- Prepare visit reports and follow up on enquiries and opportunities.

1. Quotation & Order Management

- Prepare and submit technical and commercial quotations.
- Negotiate pricing, payment terms, delivery schedules, and other commercial conditions.
- Follow up on quotations and convert enquiries into orders.
- Coordinate with internal teams until order execution and delivery.

1.



Market & Competitor Analysis

- Monitor market trends, customer requirements, and competitor activities.
- Collect market intelligence on competitor machinery, pricing, and products.
- Provide feedback to management regarding market opportunities.

1. After-Sales Coordination

- Coordinate with service and installation teams for machinery installation and commissioning.
- Follow up on customer complaints and service requirements.
- Maintain good customer relationships after the sale.
- Identify opportunities for spare parts, upgrades, and additional machinery.

1. Reporting & CRM

- Maintain customer databases and sales pipelines.
- Update daily/weekly sales activities and enquiry status.
- Prepare sales forecasts and reports for management.
- Track enquiries from initial contact through order closure.

Required Skills & Qualifications

- Diploma/B.E./B.Tech in Mechanical, Electrical, Mechatronics, or related engineering field.
- Experience in industrial machinery/equipment sales preferred.
- Good technical and commercial understanding.
- Solid communication, negotiation, and presentation skills.
- Willingness to travel for customer visits.
- Ability to develop new business and achieve sales targets.
- Basic knowledge of MS Office/CRM software.

Key Performance Indicators (KPIs):

- Sales target achievement
- New customer acquisition
- Enquiry-to-order conversion
- Customer visits and lead generation
- Sales pipeline value
- Customer retention
- Collection/payment follow-up
- Gross margin/profitability

📌 Sales Engineer (Chennai)
🏢 Creative Packaging Systems
📍 Chennai