Market Development Executive – FMCG / Field Sales

Brand: Vrihiraj

Location: Hyderabad

Role: Full-Time, Field-Based

Salary: ₹22,000–₹25,000 Fixed + Travel Allowance + Attractive Sales Incentives

Vrihiraj is looking for an energetic, highly execution-oriented Field Sales & Market Development Executive to grow our premium rice business across Hyderabad.

This is not a desk-sales or digital-marketing position. The candidate will be expected to spend a major part of the working day in the market, personally meeting prospective customers and developing new sales channels.

- Key ResponsibilitiesVisit apartment communities, supermarkets, kirana stores, caterers, restaurants, cloud kitchens and other potential customers across Hyderabad.
- Generate new customers and convert leads into paid orders.
- Introduce Vrihiraj products to retailers and develop new retail points.
- Build relationships with apartment associations and community representatives for sampling activities, stalls and group orders.
- Identify caterers, restaurants and institutional customers capable of placing recurring bulk orders.
- Conduct product sampling and follow up until conversion.
- Identify new sales opportunities and recommend the most effective channels for growing Vrihiraj.
- Maintain relationships with existing customers and generate repeat business.
- Follow up for payments and ensure timely collection.
- Maintain a daily field-sales report including places visited, customers contacted, samples provided,



orders generated and follow-ups required.
- Track competitor pricing, brands, retailer margins and customer feedback and report market insights to management.
- Achieve monthly sales and customer-acquisition targets.

Candidate RequirementsPrevious field-sales experience in FMCG, food products, grocery, rice, edible oil, flour, dairy, beverages, snacks, HoReCa or related categories is strongly preferred.

The candidate should:

- Be comfortable travelling extensively within Hyderabad.
- Have strong Telugu communication skills and workable English/Hindi.
- Be confident approaching new customers without prior appointments.
- Have positive negotiation and follow-up skills.
- Be target-oriented and comfortable with performance-linked incentives.
- Understand supermarkets, kirana stores, apartment communities or HoReCa sales.
- Have a two-wheeler and valid driving licence.
- Be comfortable submitting daily sales and visit reports.

CompensationFixed salary + travel allowance + attractive performance-linked incentives.

High performers will have the opportunity to earn substantially above the fixed salary through sales incentives.

What Success Looks LikeWe are looking for someone who doesn't simply wait for leads.

The right candidate should be able to enter a new area, identify potential customers, meet them, introduce the product, arrange trials, follow up repeatedly, close orders and gradually build recurring sales for the brand.

📌 FMCG Sales Executive (Hyderabad)
🏢 Vrihiraj (Opc) Private
📍 Hyderabad