MOI SOI

Zonal Head – North India (Modern Trade)

Department: Sales – Modern Trade

Location: Delhi

Reporting To: Head – Sales / Business Head

Experience: 15+ years

About the Role

Moi Soi is looking for a Zonal Head to build and own our Modern Trade business across North India. This is a pure Modern Trade mandate, it does not include General Trade, E-commerce or Quick Commerce. The person in this role owns the P&L; for the zone and is expected to operate like an entrepreneur setting up their own business inside Moi Soi, not a manager maintaining an existing one.

What You'll Own

- Local P&L; for Modern Trade across Delhi NCR, Punjab, Haryana, Uttar Pradesh, Rajasthan, Uttarakhand and Himachal Pradesh.
- Building and scaling Reliance as a primary account, at both category and regional relationship level.
- Owning DMart as a core account, this requires real, store-level relationships across the zone's DMart footprint, not just a head-office contact.
- Developing Walmart, Metro Cash & Carry and other large format Modern Trade chains as growth accounts.
- Setting up Moi Soi's Up-to-date Trade presence in markets where we're starting from limited or no base, hands-on account acquisition, not inherited accounts.
- Merchandising and in-store execution personally when needed, not just delegating it.
- Building and leading a zonal team as the business scales.

Candidate Profile — Essential
- 15+ years in Modern Trade sales specifically. Candidates with only General Trade experience should not apply.
- Existing, real category-level and local relationships with DMart, at store and regional level, not a historical account managed years ago.
- Strong, current relationship with Reliance's regional teams.
- Working relationships with Walmart,



Metro Cash & Carry or other large format Modern Trade chains.
- Genuine local connectivity across the North India zone, Delhi NCR, Punjab, Haryana, Uttar Pradesh, Rajasthan, Uttarakhand and Himachal Pradesh.
- A real understanding of and connection to the Moi Soi brand and category, this isn't a role for someone treating us as a stopgap.
- Hands-on merchandising and selling ability. This role gets on the ground.
- A stable career track record. We're not looking for someone who's changed companies every 12–18 months.

Preferred Background
- Candidates from Capital Foods (Ching's Secret, Smith & Jones), Veeba Foods, Nestlé India (Maggi noodles/sauces), ITC Foods, MTR Foods / Orkla India, Haldiram's, or HUL's Knorr business are strongly preferred.
- Tata Consumer, Marico, Mamaearth or other strong regional/national FMCG brands also considered.
- Experience in Chinese, Asian or imported food categories will be valued.

Not a Fit
- General Trade-only sales background.
- E-commerce or Quick Commerce-only experience, this role is Modern Trade exclusively.
- Candidates from purely grains, commodity or dairy trading backgrounds.
- Frequent job-changers.

What Success Looks Like A Modern Trade business across North India built the way a founder builds a business, real DMart and Reliance penetration store by store, Walmart and Metro developed as genuine growth accounts, a P&L; owned end to end, and a zone that looks materially different in 18 months than it does today.

How to Apply

Email [email protected] and [email protected] with a detailed cover note on why you want to work at Moi Soi and what relationships you can bring to the table, along with your updated CV and CTC details. Applications without all of the above will not be entertained.

📌 Zonal Head Modern Trade North India (New Delhi)
🏢 MOI SOI
📍 New Delhi