YouTube & Programmatic Advertising Consultant

Job Location: Hyderabad, Telangana, India

Experience: 5+ Years

Domain: Digital Advertising | Programmatic | AdTech | Media Product Strategy

Role Overview

We are looking for a YouTube / YouTube TV Advertising Product Strategy Consultant with strong hands-on expertise in Google Display & Video 360 (DV360), Google Ads, YouTube Advertising, and YouTube TV .

The ideal candidate will combine deep technical knowledge of Google's advertising ecosystem with expertise in media product strategy, campaign activation, product packaging, and go-to-market (GTM) positioning .

The role will focus on translating Google's platform capabilities into a clear, scalable, market-ready, and commercially viable YouTube and YouTube TV advertising offering that can be packaged and sold to advertisers.

The candidate should have robust experience working with the US advertising market , particularly across YouTube, YouTube TV, DV360, and Google Ad Manager, with a strong understanding of US-market inventory, targeting capabilities, buying/deal structures, campaign activation, advertiser requirements, and GTM considerations.

Hands-on experience developing or supporting YouTube and/or YouTube TV advertising solutions for US clients is highly preferred.

Key Responsibilities

1. YouTube Product Offering & Strategy

- Define how YouTube and YouTube TV advertising should be structured as client-facing products.
- Evaluate YouTube inventory, formats, targeting capabilities, buying methods, and campaign solutions.
- Recommend product packages, bundles, tiers, and use cases for different advertiser segments.
- Identify opportunities to differentiate offerings through targeting, audience, inventory, measurement, and campaign objectives.

2. DV360 & Google Ads Expertise

- Provide expert guidance on leveraging DV360 and Google Ads to support YouTube offerings.
- Assess relevant deal structures, including Instant Reserve deals where applicable.
- Advise on direct deals,



programmatic buying, reservation-based buying, and other activation approaches.
- Map platform capabilities to recommended client-facing product structures.
- Identify technical dependencies, limitations, and operational considerations.

3. Targeting & Audience Capabilities

- Provide detailed guidance on YouTube and YouTube TV targeting options.
- Assess demographic, contextual, behavioral, first-party, geographic, audience, and other targeting capabilities.
- Recommend targeting approaches based on campaign objectives and advertiser use cases.
- Identify targeting limitations and considerations for product positioning and sales materials.

4. Campaign Setup & Activation

- Define campaign setup and activation best practices.
- Provide guidance on campaign architecture, inventory selection, targeting, bidding, frequency management, budgets, and measurement.
- Develop repeatable campaign setup processes.
- Identify implementation challenges and recommend improvements for scalability.

5. Product Packaging & Go-to-Market

- Translate technical platform capabilities into commercially compelling client offerings.
- Recommend how YouTube and YouTube TV should be positioned and sold to clients.
- Develop product propositions, packages, and use cases for sales and client-facing teams.
- Partner with business, sales, media, and product stakeholders on GTM strategy.
- Balance technical feasibility, operational complexity, client value, and commercial scalability.

6. Documentation & Enablement

- Create product documentation covering capabilities, requirements, workflows, and best practices.




- Develop playbooks for sales and campaign activation teams.
- Document recommended campaign structures and buying approaches.
- Create capability matrices comparing YouTube / YouTube TV solutions and activation methods.
- Conduct training and knowledge transfer for internal teams.

Required Experience & Skills
- 5+ years of experience in digital advertising, programmatic media, AdTech, or digital media product strategy.
- Strong hands-on experience with Google DV360 and Google Ads .
- Deep understanding of YouTube advertising products and campaign activation .
- Strong knowledge of YouTube TV advertising and relevant US-market capabilities.
- Experience with Google Ad Manager and digital advertising ecosystems.
- Strong understanding of audience targeting, inventory, buying models, deal structures, and measurement.
- Experience supporting US advertisers / US media markets is highly preferred.
- Ability to translate technical advertising capabilities into product strategy, commercial offerings, and GTM solutions .
- Solid communication, stakeholder management, documentation, and presentation skills.
- Ability to work across product, sales, media, technology, and business teams .

What We're Looking For A strategic advertising professional who can bridge the gap between Google advertising technology and commercially viable client solutions , with the ability to turn YouTube, YouTube TV, DV360, and Google Ads capabilities into scalable products and repeatable go-to-market offerings. Job Location: Hyderabad, Telangana, India

Interested candidates can apply or share their profile with us.

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📌 YouTube & Programmatic Advertising Consultant (Hyderabad)
🏢 MediaMint
📍 Hyderabad