Please Note : Candidate with relevant experience in Diagnostic Marketing will be eligible.
Role & responsibilities
- Conceive and develop efficient and intuitive marketing strategies
- Establishing Business relations between Lab to Lab, Lab to Hospital s, Lab to Medical practitioners.
- Organize and oversee advertising/communication campaigns (Digital Marketing, TV etc.) exhibitions and promotional
- Marketing Planning and Strategy :
- Evaluating and optimizing marketing and pricing strategies.
- Generating new business leads
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Generating leads, Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's team
- Promoting our brand at trade shows and major industry related events.
- Keeping informed of marketing strategies and trends
- Conduct market research and analysis to evaluate trends, brand awareness and competition Ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses.
- Key Account Management :
Handle existing key accounts while actively developing new key account business within the designated zone.
- Goal Setting : Establish short term and long term business development goals. Increasing brand awareness and market share.
- Industry Representation : Participate in industry specific conferences and trade shows to align with the company's business strategies.
- Team Collaboration : Maintain regular communication and foster healthy relationships within the team.
- Market Analysis : Monitor new market trends , services, and competitor activities in the market.
Preferred candidate profile
- Candidates who are graduates with at least 5 year of experience in Medical , Diagnostic, and relevant industry experience.
- Individuals with a high level of integrity, honesty, diligence, self motivation, and a passion for enhancing the quality of life and contributing to a healthier future.
- Ability to work effectively in a team environment.
- Robust communication skills.
- Proficient in marketing strategy.
- Proficiency in stakeholder management and creative problem solving.
- High initiative, self motivation, and energetic with a strong ability to collaborate within a commercial team.
- Capacity to build strong and sustainable team.
- Good understanding of market research techniques, data analysis and statistics methods.
- Proficient in MS Office and marketing software.
- Familiarity with social media and web analytics.