To manage and qualify incoming leads, understand customer requirements, provide project information, and support the Sales team in converting leads into site visits and bookings.
Key Responsibilities
- Lead Management: Manage leads from digital, portals, campaigns and referrals; make timely calls/follow-ups and qualify prospects based on requirements, budget and purchase intent.
- Customer Engagement: Provide accurate information on projects, configurations, pricing, amenities and payment plans; address initial queries and nurture prospects.
- Site Visit Generation: Convert qualified leads into site visits, coordinate appointments with the Sales team, and follow up on missed or cancelled visits.
- Sales Support:
Ensure timely handover of qualified leads to Sales Managers/Relationship Managers and coordinate for effective follow-up and conversion.
- CRM Management: Maintain accurate lead data, call records, follow-ups, lead stages, site visits and dispositions in the CRM.
- Follow-up & Conversion: Conduct systematic follow-ups, re-engage dormant leads, understand reasons for non-conversion and support prospects through the sales funnel.
- Market Feedback: Capture customer objections and feedback on pricing, product, location and competition, and share insights with Sales and Marketing.