Walk-In Drive || Sales Officer (Contemporary Trade / General Trade)

Location: Chennai

Industry: Beverages / FMCG / Packaged Drinking Water

Position: Sales Officer Modern Trade / General Trade

Experience: 0-3 Years in FMCG / Beverages / Packaged Drinking Water Sales (Freshers are welcome to apply).

Position Overview:

We are looking for dynamic, target-oriented, and result-driven Sales Officers to drive sales and market growth across Modern Trade and General Trade channels in Chennai. Responsible for achieving sales targets, developing customer and channel relationships, expanding market coverage, ensuring product availability and visibility, managing orders and stock, coordinating deliveries, implementing promotions, and supporting overall business growth.

Key Responsibilities:

- Sales & Business Development: Achieve sales targets, grow the market, increase outlet coverage, and develop new business.
- Customer Management: Build strong relationships with customers, retailers, distributors, wholesalers, and key accounts.
- GT Distributor Handling: Manage distributors, orders, stock, billing, secondary sales, collections, claims, returns, and distributor issues.
- MT Logistics Handling: Coordinate PO, warehouse, logistics, dispatch, ASN, delivery, unloading, invoices, shortages, damages, and returns.
- Order & Supply: Ensure timely order booking, processing, dispatch, replenishment, and delivery.
- Stock Management: Maintain product availability and control stock-outs, excess stock, expiry, damages, and returns.
- Market Development: Expand outlets, improve product placement, visibility, merchandising, promotions, and market penetration.
- Collections: Follow up on outstanding payments and resolve credit-related issues.
- Reporting: Maintain accurate sales, stock, order,



coverage, collection, and market reports.
- Market Intelligence: Track competitor products, pricing, schemes, promotions, and market trends.
- Issue Resolution: Resolve customer, distributor, stock, delivery, logistics, payment, and service issues quickly.
- Coordination: Coordinate with sales, warehouse, logistics, finance, customer service, distributors, and Modern Trade teams.

Preferred Candidate Profile:

- Graduate preferred.
- 0 - 3 years of experience in FMCG, Beverages, Packaged Drinking Water, or Consumer Goods Sales. (Freshers are welcome to apply)
- Candidates with experience in Modern Trade, General Trade, Distributor Management, Retail Sales, or Key Account Management are preferred.
- Good knowledge of the Chennai market and retail/channel network.
- Strong communication, negotiation, customer handling, and relationship management skills.
- Ability to achieve sales targets and work independently in a field-sales environment.
- Strong market development and business networking skills.
- Good coordination skills with distributors, retailers, customers, and internal teams.
- Self-driven, proactive, and result-oriented with a strong focus on business growth.

Modern Trade (MT): Modern trade accounts, retail chains, key accounts, buyers, logistics handling, PO/order management and in-store visibility. General Trade (GT): Distributors, wholesalers, retailers, outlet expansion, primary/secondary sales, collections, market coverage and territory development.

Walk-In candidates with relevant FMCG / Beverages / Packaged Drinking Water sales experience are encouraged to attend.

Walk-In Address:

Bisleri International Pvt Ltd

S-137, NH 4, Maccana Industrial Estate,

Velappanchavadi, Poonamallee,

Thiruverkadu, Tamil Nadu 600 077.

📌 Walk-in || Officer - GT and MT (Chennai)
🏢 Bisleri
📍 Chennai