Company Description Chaimitra is a high-frequency chai and snacking QSR brand designed for Tier 2 and Tier 3 India, addressing the need for consistent, hygienic, and authentic chai experiences. The company combines quality chai, affordable snacks, and modern welcoming spaces to meet the expectations of customers beyond metro cities. With operations in Gorakhpur, Basti, Padrauna, and Kasia, Chaimitra has achieved robust growth, high customer visit volumes, and excellent ratings on major platforms.

The brand is on an ambitious expansion path, targeting 50 stores by FY 2027–28 and 300 stores by FY 2030–31, while continually innovating its menu and customer experience. Through its Mitra Ki Muskaan initiative, Chaimitra is also committed to creating meaningful employment and community upliftment across Tier 2 regions.

Role Description The Video Producer will be responsible for planning, producing, and delivering video content that showcases Chaimitra’s brand, outlets, products, and impact stories across digital platforms. This full-time, on-site role based in Lucknow involves managing end-to-end video production, including concept development, scripting support, scheduling shoots, coordinating with internal teams and talent, and capturing high-quality footage.

The Video

Producer will oversee editing and post-production workflows, integrate motion graphics and multimedia elements, and ensure all content aligns with brand guidelines and campaign objectives. Day-to-day tasks include maintaining production timelines,



organizing media assets, optimizing content for various channels, and collaborating closely with marketing and operations teams to support brand-building and franchise, investor, and talent outreach.

Qualifications

- Candidates should possess strong skills in Video Production and Multimedia, including planning shoots, handling cameras, lighting, and audio, and managing on-site production logistics.
- Candidates should possess advanced skills in Video Editing and Video Post-Production, including color correction, sound design, basic animation, and preparing content for multiple formats and platforms.
- Candidates should possess proficiency in Motion Graphics and visual storytelling, using tools such as Adobe After Effects or similar software to create engaging, brand-aligned visuals.
- Candidates should possess familiarity with digital and social media content formats, including short-form video, reels, and platform-specific optimization (e.g., YouTube, Instagram, Zomato, and other discovery platforms).
- Candidates should possess strong organizational, time-management, and communication skills, with the ability to work on-site, collaborate with cross-functional teams, and manage multiple projects simultaneously.
- Relevant experience in QSR, hospitality, consumer brands, or storytelling for retail or food and beverage sectors is beneficial; a degree or formal training in film, media, communications, or related fields is preferred.

📌 Video Producer (Lucknow)
🏢 chaimitra
📍 Lucknow