1.

Core Video Editing

Responsibilities

- Edit short-form and long-form videos for

Instagram, YouTube, Facebook, LinkedIn, websites and digital campaigns

.

- Create

Instagram Reels, YouTube Shorts, promotional videos, brand videos, product videos and social media content

.

- Review raw footage, select the best shots and create smooth, engaging sequences.

- Add and edit music, sound effects, voiceovers, subtitles, captions, transitions and other required elements

.

- Perform basic colour correction and colour grading

.

- Improve, balance and clean audio wherever required.

- Resize, optimise and export videos according to different platform specifications.

- Ensure every video meets the required creative, technical and brand standards.

1. Reels &
- Short-Form Content — 25% of Time

- Create

Instagram Reels and YouTube Shorts designed to capture attention within the first few seconds.

- Follow current Reel and Short-form editing styles, including:

- Fast-paced editing

- Transitions

- Text treatments

- Captions

- Visual effects

- Trending formats

- Edit videos according to different audiences, platforms and content objectives

.

- Create multiple versions, hooks or cuts of videos when required for testing.

- Understand vertical video formats and mobile-first viewing behaviour

.

- Optimise pacing, storytelling and visual flow for short attention spans.

1. Motion Graphics &
- Animation — 20% of Time

- Create motion graphics for social media, digital campaigns and advertisements

.

- Create:

- Animated text

- Titles

- Lower thirds

- Transitions

- Intros and outros

- Kinetic typography

- Convert static designs into engaging motion/video creatives.

- Create basic

2D animations and visual effects

.

- Develop logo animations and other brand motion assets when required.

- Add motion elements that improve storytelling and audience engagement.

1. Digital Advertising &
- Marketing Creatives — 15% of Time

- Create video creatives for

Meta Ads, Google Ads and other digital advertising campaigns

.

- Understand creative requirements for:

- Awareness campaigns

- Engagement campaigns

- Lead generation campaigns

- Conversion campaigns

- Create multiple hooks, openings, cuts and creative variations for advertising.

- Adapt videos according to different target audiences and campaign objectives.

- Work closely with the marketing team to understand the objective before starting production.

- Create platform-specific creatives that support campaign performance and communication goals.

1. Health &
- Wellness Content — Category Understanding

- Edit videos related to nutrition, fitness, wellness, supplements, active lifestyle and healthy living

.

- Understand the importance of responsible communication when working with health and nutrition content.

- Present nutrition and wellness information in a simple, clear and engaging visual format

.

- Follow approved product claims and brand communication guidelines.





- Maintain accuracy and consistency in health and wellness-related visual communication.

- Stay updated with current fitness, nutrition and wellness content trends

.

1. Creative Thinking &
- Trend Research — 10% of Time

- Stay updated with current social media video trends, editing styles, transitions, effects and formats

.

- Follow trending Instagram Reels, YouTube Shorts and digital advertising formats.

- Research how leading brands are using video, storytelling and motion graphics

.

- Suggest new video concepts, editing styles and content formats.

- Identify opportunities to improve existing video formats.

- Experiment with recent editing techniques while maintaining brand consistency.

- Bring fresh creative ideas to the content and marketing team.

1. Graphic &
- Visual Support

- Create and edit visual assets required for video projects.

- Work with:

- Typography

- Layouts

- Images

- Icons

- Illustrations

- Brand elements

- Retouch and enhance images when required for video production.

- Maintain consistency in brand colours, fonts, layouts and overall visual identity

.

- Collaborate with Graphic Designers and Art Directors to convert static concepts into motion/video content.

1. Software &
- Technical Skills

The candidate should be comfortable working with:

- Adobe Premiere Pro

– Professional video editing

- Adobe After Effects

– Motion graphics and animation

- Adobe Photoshop

– Image editing and video assets

- Adobe Illustrator

– Vector assets, illustrations and brand elements

Additional Advantage

- Figma

- Adobe XD

- CorelDRAW

The candidate should also stay updated with new software features, plugins, AI tools and emerging video editing technologies

.

1. AI &
- New-Age Creative Tools

- Explore AI-powered tools for video editing, visual creation, ideation and production

.

- Experiment with AI tools for:

- Image generation

- Background creation

- Visual effects

- Content development

- Creative ideation

- Stay updated with new AI features available in

Adobe and other creative platforms

.

- Use AI as a supporting tool to improve efficiency while maintaining creative quality, originality and brand consistency

.

1. Team Coordination

- Work closely with:

- Art Director

- Graphic Designers

- Social Media Executives

- Content Writers

- Photographers

- Marketing Team

- Understand creative briefs before starting production.

- Ask relevant questions when the brief or requirements are unclear.

- Coordinate with the content team to understand scripts, hooks, key messages and CTAs

.

- Take feedback positively and implement revisions within agreed timelines.

- Participate in creative brainstorming sessions.





- Contribute new video concepts and creative ideas.

1. Project &
- File Management

- Manage multiple video projects simultaneously and prioritise work according to deadlines.

- Maintain organised:

- Project files

- Raw footage

- Source files

- Creative assets

- Audio files

- Final exports

- Follow proper file naming conventions and folder structures

.

- Maintain different versions and required exports of videos.

- Ensure project files can be easily accessed and continued by other team members when required.

1. Quality Control

Before submitting any video for approval, ensure:

- Spelling, captions, subtitles and on-screen text are correct.

- Audio levels are balanced and clear.

- Cuts and transitions are smooth.

- Colour correction is consistent.

- The overall video flow is engaging.

- Brand guidelines have been followed.

- Video dimensions and aspect ratios are correct.

- Resolution and export settings meet platform requirements.

- Music, footage, graphics and other assets are properly placed.

- The complete video has been reviewed before final delivery.

1. Overall Role Expectations

- Understand the objective behind every video

, rather than simply editing footage.

- Bring creative thinking and suggest improvements to briefs when required.

- Balance creativity, brand requirements, audience expectations and deadlines

.

- Take ownership of assigned projects from brief to final delivery

.

- Maintain consistency across all video and motion content.

- Be proactive in identifying creative opportunities and improvements.

- Keep learning new editing techniques, software, trends, AI tools and creative technologies

.

- Deliver high-quality work within agreed timelines.

- Take responsibility for the quality and completion of assigned projects.

Key Result Areas (KRAs)

- Deliver high-quality, engaging, platform-ready videos within timelines.

- Maintain consistent visual, audio and brand quality across platforms.

- Create engaging short-form content with strong hooks and retention-focused editing.

- Produce creative, trend-relevant and mobile-first content

.

- Develop effective motion graphics and animations that improve storytelling.

- Create marketing and advertising creatives aligned with campaign objectives.

- Support health & wellness content with accurate, responsible and compliant communication.

- Contribute fresh creative ideas, trends and new content formats

.

- Maintain strong brand consistency across video and visual assets.

- Ensure efficient use of video editing, motion graphics and AI tools

.

- Coordinate effectively with creative, content and marketing teams

.

- Maintain organised project files, assets and source files

.

- Deliver error-free, technically correct final videos with minimum rework.

- Reduce revision cycles and production delays through proper quality checks.

- Take end-to-end ownership from creative brief to final delivery.

- Continuously improve creative, technical and production skills

.

📌 Video Editor (Nashik)
🏢 Dignity Health
📍 Nashik