Job role: VP Marketing

Location: Hyderabad.

Work Mode: Work from office (Monday to Friday), Day Shift.

Reporting To: CEO / Managing Director

Experience: 15 TO 20+ Years

Role Overview The Vice President Marketing will be responsible for defining and executing the global marketing strategy for shaping the company’s corporate brand, market visibility, and growth narrative for our Software products in the BFSI domain.

This role will drive corporate brand and product positioning, product marketing, demand generation, and go-to-market (GTM) strategies, enabling revenue growth and more importantly the role owns how the company and products are perceived by Banks, NBFCs, fintech’s, analysts, partner. The role will define and execute a global marketing strategy covering corporate branding, product marketing, go to-market execution, marketing communications (MarCom), industry events, awards, exhibitions, and analyst relations. The VP–Marketing will position the company as a trusted, credible, and innovative lending technology partner, while directly contributing to pipeline growth and revenue acceleration.

This role requires deep domain expertise in Banking Products, strong B2B SaaS/Product/Global marketing leadership, and the ability to rapidly adopt and scale AI-driven marketing tools and practices.

Key Skills:

- Strong experience in B2B software / SaaS marketing, preferably in BFSI Product companies.
- Strong understanding latest trends in Marketing in AI Tools and Technology adoption.
- Expertise in corporate branding, product marketing, GTM strategy, and positioning for enterprise and mid-market customers.
- Proven leadership in building and scaling high-performing marketing teams.
- Strong analytical mindset with experience in marketing ROI, funnel metrics and AI Tools.
- Excellent executive communication, storytelling, and board-level presentation skills coupled with stakeholder management skills with ability to collaborate with Sales, Product, Engineering, and Customer Success.
- Strong exposure to AI-enabled marketing tools and modern MarTech platforms
- Solid communication, storytelling, and executive-level presentation skills.




- Experience with digital marketing, Account based Marketing, content marketing, events, PR, and analyst relations.

Key Responsibilities Corporate Brand, Visibility & Leadership

- Own and strengthen the company’s corporate brand identity and market presence
- Position the company as a credible, trusted BFSI lending technology partner
- Define and govern brand narrative, architecture, and consistency across all touchpoints
- Drive executive and CEO visibility at industry forums, media platforms, and analyst engagements
- Align corporate branding with employer branding and talent positioning

Marketing Strategy & AI Led transformation

- Define and execute the overall marketing vision and strategy aligned with company growth objectives.
- Rapidly adopt AI tools and technologies to improve marketing effectiveness and productivity
- Build AI capability within the marketing organization through structured enablement
- Build a strong and differentiated brand presence in the BFSI ecosystem.
- Establish marketing KPIs, dashboards, and performance metrics to measure success.

Product Marketing & Positioning

- Own product positioning, messaging, and value propositions for banking products and platforms.
- Translate complex banking product and technology capabilities into clear customer benefits.
- Lead product launches, roadmap communication, and competitive differentiation.
- Develop sales enablement assets – pitch decks, demos, case studies, whitepapers, and battle cards.

Go-to-Market & Demand Generation

- Design and execute GTM strategies for new and existing banking products.
- Drive pipeline growth through demand generation, ABM, campaigns, and partner marketing.
- Work closely with Sales to align marketing programs with revenue targets.




- Support enterprise and strategic deals through targeted marketing and executive engagement.

Marketing Communications, Events & Industry Engagement

- Own end-to-end Marketing Communications (MarCom) including content, PR and external messaging
- Lead participation in- BFSI conferences, Industry forums, webinars and exhibitions
- Drive a structured industry awards strategy—from identification to amplification
- Plan and execute - Flagship customer events, Partner events, CXO roundtables and user forums
- Ensure events and exhibitions enhance brand visibility, credibility, and pipeline
- Lead digital marketing initiatives including SEO, SEM, social media, marketing automation, and website optimization.
- Drive inbound and outbound marketing programs focused on BFSI Clients.

Market Intelligence & Analyst Relations

- Conduct market research on industry trends, regulations, competitors, and customer needs.
- Manage analyst relations with firms such as Gartner, Forrester, IDC, etc.
- Provide actionable insights to Product and Sales teams based on market feedback.

Customer & Partner Marketing

- Develop strong customer advocacy programs including testimonials, case studies, and references.
- Collaborate with channel and technology partners to drive co-marketing initiatives.
- Support customer events, user groups, and industry forums.

Team Building & Budget Management

- Build, mentor, and lead a high-performance marketing organization.
- Own the marketing budget, ensuring optimal allocation and ROI.
- Drive a culture of innovation, accountability, and data-driven decision making.

Role Outcomes

- Solid and recognizable corporate brand recognition in the BFSI Product markets.
- High visibility through events, awards, analyst mentions, and industry forums
- Clear, differentiated product positioning against competitors
- Strong alignment between Marketing, Sales, and Product leadership
- Consistent contribution to pipeline growth and revenue acceleration.
- Successful GTM execution for new banking products and features.
- Clear and compelling product positioning that differentiates the company from competitors.

📌 Vice President Marketing (Hyderabad)
🏢 Pennant Technologies
📍 Hyderabad