URGENT HIRING – PERFORMANCE MARKETING MANAGER

Company: BlueBenz Digitization Pvt. Ltd.

Location: Baner, Pune

Experience: 3–5 Years

Employment Type: Full-Time

Work Mode: Work From Office

Industry: IT / Technology

Hiring: Urgent

About the Role

BlueBenz Digitization Pvt. Ltd. is looking for an experienced and results-driven Performance Marketing Manager with strong experience in the IT/Technology sector and B2B lead generation.

The candidate will be responsible for planning, executing, managing, and optimizing paid advertising campaigns across multiple platforms including Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display, Programmatic, Remarketing, and other relevant paid media channels.

We are specifically looking for a hands-on Performance Marketing professional who has worked in the IT/Technology sector and has successfully generated B2B leads and revenue through paid advertising.

IMPORTANT REQUIREMENTS

Candidates must have:

- 3–5 years of hands-on Performance Marketing experience
- Performance Marketing experience in the IT/Technology sector – Mandatory
- Strong B2B Lead Generation experience – Mandatory
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads
- Experience managing large-scale paid advertising budgets running into multiple crores of INR
- Proven experience generating or directly contributing to revenue in crores of INR through paid advertising campaigns
- Strong understanding of B2B paid acquisition and the complete lead-to-revenue funnel

Key Responsibilities1. Performance Marketing & Paid Advertising
- Develop and execute performance marketing strategies for the IT/Technology business.
- Plan, launch, manage, and optimize paid campaigns across:
- Google Ads
- Meta Ads – Facebook & Instagram
- LinkedIn Ads
- YouTube Ads
- Display Advertising
- Programmatic Advertising
- Remarketing & Retargeting
- Other relevant paid media platforms
- Manage large-scale advertising budgets and optimize spending across platforms.
- Identify the best-performing channels and campaigns and scale them based on business results.

1. B2B Lead Generation

- Develop and execute paid campaigns focused on B2B lead generation for IT/Technology products and services.
- Generate high-quality leads for Sales and Business Development teams.
- Target relevant B2B decision-makers including CXOs, founders, business owners, IT heads, procurement teams, and other key stakeholders.
- Develop audience targeting based on industry, company size, geography, job title, seniority, buyer persona, and intent.
- Work closely with Sales/BD teams to improve lead quality and conversion.
- Optimize campaigns based on MQLs, SQLs, opportunities, customers, and revenue, not just lead volume.

1. Ad Budget & Revenue Management

- Plan and manage large paid advertising budgets.
- Allocate budgets across Google, Meta, LinkedIn, YouTube, Display, Programmatic, and other platforms.




- Monitor advertising spend and campaign performance.
- Optimize budgets based on CPL, CAC, ROAS, ROI, pipeline contribution, and revenue.

Critical Requirement – Crores-Level Ad Spend & Revenue The candidate must have previous experience managing large-scale paid advertising campaigns involving crores of INR in advertising spend. More importantly, the candidate should have experience where paid advertising campaigns generated or directly contributed to revenue in crores of INR.

Candidates should be able to explain:

Ad Spend → Leads → Qualified Leads → Opportunities → Customers → Revenue → ROAS/ROI The candidate should also be able to clearly explain their individual contribution to the campaigns and results.

1. Campaign Performance & Optimization

Track and optimize:
- CPL – Cost Per Lead
- CAC – Customer Acquisition Cost
- CPC – Cost Per Click
- CPM
- CTR
- Conversion Rate
- MQL Rate
- SQL Rate
- Lead-to-Opportunity Conversion
- Opportunity-to-Customer Conversion
- ROAS
- ROI
- Revenue generated through paid channels

Conduct A/B testing of:
- Ad creatives
- Ad copy
- Headlines
- Landing pages
- CTAs
- Audiences
- Keywords
- Offers
- Campaign structures

1. Tracking & Analytics

- Set up and monitor conversion tracking across advertising platforms.
- Work with GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, UTM tracking, and other analytics tools.
- Monitor campaign attribution and customer journeys.
- Track performance from paid advertisement to lead, sales pipeline, customer, and revenue.
- Prepare regular campaign performance reports for management.

1. Sales & Marketing Collaboration

- Work closely with Sales and Business Development teams.
- Understand lead quality and sales feedback.
- Improve targeting and campaign strategy based on Sales feedback.
- Align paid marketing campaigns with business and revenue targets.
- Track the contribution of paid marketing to the sales pipeline.

1. Creative & Landing Page Optimization

- Work with Creative, Content, and Design teams to develop high-performing:
- Static Ads
- Video Ads
- Carousel Ads
- LinkedIn Creatives
- YouTube Ads
- Landing Pages
- Lead Generation Forms
- Analyze creative performance and recommend improvements.
- Test different messaging, creatives, offers, and landing pages to improve conversion rates.

Must-Have Requirements
- 3–5 years of hands-on experience in Performance Marketing / Paid Media
- Mandatory experience in the IT/Technology sector
- Mandatory B2B lead generation experience
- Strong hands-on experience with Google Ads
- Strong hands-on experience with Meta Ads




- Strong hands-on experience with LinkedIn Ads
- Experience with YouTube Ads
- Experience with Display, Programmatic, Remarketing, and Retargeting
- Mandatory experience managing crores-level advertising budgets
- Mandatory experience generating/contributing to crores-level revenue through paid advertising
- Strong understanding of B2B marketing and sales funnels
- Experience tracking MQLs, SQLs, opportunities, customers, and revenue
- Strong understanding of CPL, CAC, ROAS, ROI, CTR, CPC, CPM, and conversion rates
- Strong analytical and numerical skills
- Experience working closely with Sales/BD teams
- Good understanding of campaign tracking, attribution, and conversion optimization
- Strong Excel/Google Sheets and reporting skills

Preferred Industry Experience Candidates with experience in the following areas will be preferred:
- IT Services
- Software
- SaaS
- Technology
- B2B Technology
- Digital Services
- Enterprise Solutions
- IT Consulting
- Software Products

Tools & Platforms

Paid Advertising:

Google Ads | Meta Ads | LinkedIn Ads | YouTube Ads | Display | Programmatic | Remarketing

Analytics & Tracking:

GA4 | Google Tag Manager | Meta Pixel | LinkedIn Insight Tag | UTM Tracking | Conversion Tracking

CRM:

HubSpot | Salesforce | Zoho CRM | Marketing Automation Platforms

Reporting:

Excel | Google Sheets | Looker Studio | Power BI | Google Analytics

Key KPIs The candidate will be responsible for improving:

- Qualified B2B Leads
- MQLs & SQLs
- Cost Per Qualified Lead
- CAC
- Lead-to-Opportunity Conversion
- Opportunity-to-Customer Conversion
- ROAS / ROI
- Revenue Generated Through Paid Channels
- Paid Marketing Pipeline Contribution
- Advertising Budget Efficiency

Who Should Apply? We are looking for a hands-on Performance Marketing professional from the IT/Technology sector who has strong experience in B2B lead generation and large-scale paid advertising.

The ideal candidate should be able to manage multiple platforms and connect paid marketing activity directly to qualified leads, sales pipeline, customer acquisition, and revenue.

This is an URGENT HIRING requirement.

Candidates who meet the following criteria will be strongly considered:

3–5 Years Experience + IT Sector Experience + B2B Lead Generation + Google Ads + Meta Ads + LinkedIn Ads + YouTube Ads + Crores-Level Ad Spend + Crores-Level Revenue Contribution

Apply Now

Company: BlueBenz Digitization Pvt. Ltd.

Location: Baner, Pune

Work Mode: Work From Office

Experience: 3–5 Years

Hiring: Urgent

Email: [email protected]

Please share your updated CV along with details of your previous experience in IT/B2B Performance Marketing, approximate ad spend managed, and revenue generated/attributed through paid campaigns.

Pay: ₹600,000.00 - ₹1,000,000.00 per month

Benefits

- Versatile schedule
- Paid time off
- Provident Fund

Work Location: In person

📌 URGENT HIRING – PERFORMANCE MARKETING MANAGER (Baner)
🏢 Bluebenz Digitalization
📍 Baner