Company Description Digital Sunbird is a digital marketing agency focused on helping businesses achieve measurable growth online. The team offers a full range of services, including SEO, PPC, social media marketing, email marketing, and other performance-driven solutions.

Digital

Sunbird partners closely with clients to create customized strategies that reflect each brand’s unique story and competitive positioning. With a strong track record of delivering results and a commitment to excellence, the agency serves businesses of all sizes seeking to expand their digital presence. Team members join a collaborative environment dedicated to helping clients reach new heights in the digital world.

Role Description This is a full-time remote role for an Upwork Lead Generation Specialist at Digital Sunbird. The role involves identifying and qualifying new leads on Upwork, reviewing job posts, and matching client needs with the agency’s services. The specialist will create tailored proposals, follow up with potential clients, and maintain organized records of leads and opportunities.

Daily tasks include conducting market research on Upwork niches, tracking performance metrics, collaborating with the sales and marketing teams, and refining outreach strategies.



The role requires consistent communication through Upwork messages and other channels, as well as adherence to established response times and quality standards.

Qualifications

- Ability to identify and manage recent leads and lead generation activities on Upwork and similar platforms.
- Strong market research and analytical skills to understand client needs, industry trends, and competitive offerings.
- Excellent communication skills for writing clear proposals, messages, and follow-ups with prospective clients.
- Sales-oriented mindset with experience in converting leads into opportunities and supporting the closing process.
- Familiarity with Upwork or other freelance marketplaces, including profile optimization and bidding strategies.
- Strong organizational skills and attention to detail for tracking outreach, responses, and conversion metrics.
- Comfort working independently in a remote, full-time environment and collaborating with cross-functional teams.
- Prior experience in digital marketing agencies or lead generation roles is preferred.
- Relevant education or training in marketing, business, or a related field is an advantage.

📌 Upwork lead generation (India)
🏢 Digital SunBird
📍 India