1. Marketing at the Point of Sales: Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs. Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials. 2. Training &
- Enablement:
Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies. Provide the dealership sales team with promo-specific tools and materials for seamless execution. 3.
Budget
Management:
Manage Advertising &
- Promotion (A&P;) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. Track and report on budget utilization to ensure alignment with financial goals. 4.
Event
Planning &
- Execution: Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs. Collaborate with external vendors and internal teams for smooth execution of marketing events. 5.
Customized
Offerings:
Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics. 6.
Growth
Initiatives: Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches. Regularly monitor market trends and customer feedback to refine strategies.
Experience
0-2 yrs
Industry Preferred
Automobile
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field.
General Requirements
Solid interpersonal and communication skills to collaborate with internal and external stakeholders. Analytical mindset with the ability to interpret data and derive actionable insights. Creative problem-solving skills to develop innovative marketing campaigns. High adaptability to work in a dynamic and fast-paced environment.
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