TikTok Manager

Role Overview

We are looking for a results-driven TikTok Manager to lead TikTok-led customer acquisition, revenue growth, and brand visibility. The ideal candidate should have hands-on experience in TikTok growth and performance marketing, with a solid understanding of paid campaigns, content performance, audience targeting, and data-driven optimization.

Key Responsibilities

Develop and execute high-performing TikTok campaigns focused on customer acquisition, revenue growth, and measurable ROI.

Plan, launch, manage, and optimize TikTok paid campaigns across relevant ad formats and objectives.

Optimize bidding strategies, audience targeting, placements, budgets, and campaign structures to achieve acquisition and revenue goals.

Continuously test and refine ad creatives, hooks, messaging, landing pages, and conversion funnels.

Monitor key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and LTV.

Conduct A/B testing and implement data-driven optimizations to improve campaign and funnel performance.

Use TikTok Ads Manager, Google Analytics, attribution platforms, and other analytics tools to track and evaluate performance.

Identify new audience segments, content opportunities, and scalable growth channels.

Build and scale retargeting, lookalike, interest-based, and other relevant audience campaigns.

Collaborate closely with creative, marketing, and sales teams to develop TikTok content and campaigns aligned with business objectives.

Ensure proper tracking, pixel/event setup, landing-page integration,



and campaign measurement.

Monitor competitor activity and market trends to identify opportunities for TikTok growth.

- Prepare regular performance reports and provide actionable insights and recommendations to leadership.

Optimize TikTok Shop and product listings to improve visibility, conversion, and sales performance

Manage influencer outreach, including identifying relevant creators, initiating communication, and coordinating collaborations.

Mandatory Requirements

Minimum 1 year of hands-on experience in TikTok marketing, TikTok Ads, performance marketing, or growth marketing.

Prior experience working with or managing growth/performance marketing for Bellavita or Mosaic Wellness is mandatory.

Strong hands-on experience with TikTok Ads Manager and paid campaign optimization.

Proven understanding of customer acquisition, conversion funnels, audience targeting, and ROI/ROAS-driven marketing.

Strong analytical skills with the ability to interpret campaign data and take corrective actions.

Experience with creative testing, A/B testing, retargeting, and performance optimization.

Preferred Skills

Experience in D2C, e-commerce, consumer brands, wellness, beauty, lifestyle, or similar high-growth businesses.

Experience scaling campaigns and managing performance marketing budgets.

Strong understanding of TikTok trends, creator-led content, UGC, and short-form video performance.

- Strong communication, ownership, problem-solving, and execution skills.

📌 Tiktok Manager (Hyderabad)
🏢 Good Health
📍 Hyderabad