Territory Sales Manager

Location: Territory Sales Manager

Location: Coimbatore

Department: Sales

Employment Type: Full-time

Reports To: Regional Sales Manager

About the Role

We are looking for a results-driven territory sales manager to lead sales growth, market development, and channel expansion across an assigned territory.

The role will be responsible for achieving revenue targets, expanding the active store network, driving product and brand performance, generating revenue from newly acquired stores, and developing demand within the territory.

The ideal candidate should have strong experience in field sales, territory management, distributor/dealer/channel management, business development, team handling, and market expansion, with a clear focus on measurable business outcomes.

Key Responsibilities 1. Revenue & Business Growth

- Own the overall revenue target for the assigned territory and develop actionable plans to achieve and exceed targets.
- Drive monthly, quarterly, and annual sales performance through effective territory planning and execution.
- Analyze sales trends, market potential, customer behavior, and competitive activity to identify growth opportunities.
- Monitor territory-wise sales performance and implement corrective actions wherever required.
- Maintain a healthy sales pipeline and ensure consistent business conversion.
- Identify opportunities to increase sales from existing customers and channel partners.

2. Active Store Growth
- Identify and onboard new stores, dealers, distributors, retailers, and other relevant channel partners.
- Increase the number of active and revenue-generating stores within the assigned territory.
- Develop territory expansion plans based on market potential and market gaps.
- Ensure newly acquired stores are properly activated and contribute consistently to territory revenue.
- Improve productivity and sales contribution from existing stores.
- Maintain strong relationships with retailers, dealers, distributors, and key channel partners.

3. Product / Brand Performance
- Drive the performance of the company's key products, brands, and priority product categories within the territory.
- Ensure effective product availability, visibility, placement, and adoption across the assigned market.
- Monitor product/category-level sales performance and identify improvement opportunities.




- Work closely with channel partners and the sales team to improve product penetration and sales velocity.
- Execute product launches, promotional activities, and company sales initiatives effectively at the territory level.
- Gather market feedback regarding product demand, pricing, competition, and customer preferences.

4. New Store Revenue Contribution
- Develop a structured acquisition and activation plan for newly acquired stores.
- Ensure new stores begin generating revenue within the defined activation period.
- Track new-store performance from onboarding through activation and stabilization.
- Identify reasons for low productivity and implement appropriate corrective actions.
- Maintain a healthy pipeline of prospective stores to support continuous territory expansion.
- Monitor revenue contribution from newly acquired stores and report performance to management.

5. Demand Generation & Market Development
- Take ownership of demand generation and market development within the assigned territory.
- Build strong relationships with key customers, retailers, dealers, distributors, and other relevant stakeholders.
- Identify local market opportunities and develop territory-specific demand-generation initiatives.
- Monitor customer and market feedback and communicate relevant insights to management.
- Coordinate with marketing and other cross-functional teams to improve market penetration and demand.
- Identify untapped markets, customer segments, and business opportunities within the territory.

6. Team Leadership & Field Execution
- Lead, coach, and motivate the territory sales team to achieve business objectives.
- Set clear individual and team targets and monitor performance regularly.
- Conduct regular field visits and joint market visits to improve sales execution.
- Review team performance and provide appropriate guidance, coaching, and corrective actions.
- Build a performance-oriented sales culture based on accountability and data-driven decision-making.




- Ensure adherence to company sales processes, reporting standards, and policies.
- Monitor field productivity, customer coverage, and sales activities of the team.

7. Market Intelligence & Competitor Analysis
- Track competitor activities, pricing, promotions, distribution, product launches, and market trends.
- Identify changes in customer preferences and market conditions.
- Share relevant market intelligence with management for business planning and decision-making.
- Identify territory-level risks, opportunities, and competitive gaps.

8. Sales Reporting & Forecasting
- Prepare and submit accurate daily, weekly, and monthly sales reports as required.
- Maintain accurate territory sales forecasts and business plans.
- Track actual performance against targets and identify deviations.
- Use sales data to identify gaps, opportunities, and corrective actions.
- Ensure timely and accurate updates in CRM, ERP, or other sales reporting systems.

Required Qualifications
- Bachelor's degree in business administration, sales, marketing, or a related field.
- 3 years of experience in territory sales, field sales, channel sales, distribution, retail, or a related commercial role.
- Proven track record of achieving sales and revenue targets.
- Experience managing an assigned territory and developing new markets.
- Strong understanding of distributor, dealer, retailer, and channel management.
- Experience in new-store acquisition and market expansion.
- Strong analytical and problem-solving skills.
- Good communication, negotiation, and relationship-management abilities.
- Solid team-handling and field-management skills.
- Willingness to travel extensively within the assigned territory.

Preferred Skills
- Territory planning and market expansion
- Business development and new-store acquisition
- Distributor and channel partner management
- Retailer relationship management
- Sales forecasting and target planning
- Team leadership and coaching
- Product/category management
- Data-driven sales management
- Negotiation and commercial acumen
- Market and competitor analysis
- CRM and sales reporting tools
- Advanced MS Excel / Google Sheets

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Territory Sales Manager (Coimbatore)
🏢 Green Delight Innovations
📍 Coimbatore