Mission To engage promptly and professionally with inbound leads, nurture them through consistent follow-ups, qualify prospects, and pass sales-ready opportunities (SQLs) to the sales team.
Key Outcomes (What success looks like)
1. Lead Follow-Up - Call 100% of SEO/digital marketing-generated leads within 10 minutes of capture.
2. Nurturing - Maintain regular structured follow-ups (minimum 6-8 touchpoints per lead across 1 week).
3. Qualification - Convert at least 30% of MQLs into SQLs by applying qualification frameworks (budget, authority, need, timeline).
4. Handover to Sales - Pass 100% of SQLs to sales reps with detailed notes in CRM; ensure zero leakage.
5. Pipeline Hygiene - Update CRM after every call, with status and next action clearly mentioned.
6. Call Discipline - Achieve a daily average of 50+ productive calls with prospects.
7. Feedback Loop - Share recurring lead quality issues with the marketing/SEO team weekly to improve targeting.
Competencies (Skills & Behaviours) Communication Skills - Transparent, confident, and persuasive on the phone.
Persistence - Follows up diligently without being pushy.
Listening Ability - Understands client needs,
objections, and intent signals.
Qualification Mindset - Can differentiate between interest vs intent.
CRM Discipline - Comfortable using CRM tools (Salestown or equivalent).
Team Orientation - Works closely with sales reps, hands over leads seamlessly.
Metrics Driven - Thrives on call targets, conversion ratios, and lead outcomes.
Cultural Fit (Bankkeeping Values)
Client Respect - Handles every call with professionalism and empathy.
Ownership - Sees each lead as responsibility until handover.
Collaboration - Acts as the bridge between marketing and sales.
Integrity - Maintains honesty in call logs, reports, and lead status. Reporting Structure
Reports to: Sales Manager / Founders
Works closely with: Digital Marketing team, Lead Generation Associate, Sales
Executives
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.