Technical Architect, Marketing Cloud Intelligence

Location: [Remote]

About the role

Technical Architect for Marketing Cloud Intelligence who also does the day-to-day development. You design the MCI data model and integrations, then build and maintain the streams, mappings, calculated metrics, and dashboards yourself.

This role requires deep data-model knowledge of Salesforce Education Cloud and of ad systems, and the ability to bring both into MCI so marketing and enrollment reporting is consistent and accurate.

Responsibilities

- Architect the MCI workspace: data model, harmonization, naming standards, and how Education Cloud and ad-platform data relate.
- Map Education Cloud objects and relationships into MCI.
- Ingest and align ad-system data (campaigns, ads, cost, impressions, clicks,

conversions) to the Education Cloud model.
- Build and maintain MCI data streams, connections, transformations, calculated dimensions, and measurements.
- Build and maintain pages and dashboards.




- Troubleshoot source, mapping, and refresh issues.
- Document the model and data contracts so others can work from them.

Required qualifications

- Hands-on Marketing Cloud Intelligence experience as both architect and developer.
- Deep understanding of the Salesforce Education Cloud data model.
- Deep understanding of ad-system data models and how paid-media data joins to

CRM/funnel data.
- Ability to design the solution and implement it (streams, mappings, calculated fields, dashboards).
- Robust structured-data and integration skills (SQL or equivalent, APIs, scheduled extracts).

Preferred qualifications

- Salesforce Education Cloud and/or Marketing Cloud certifications.
- Marketing Cloud Engagement experience.
- Prior Education Cloud implementation experience.

📌 Technical Architect, Marketing Cloud Intelligence (Hyderabad)
🏢 Msys Softsol
📍 Hyderabad