Role Overview The Strategist cum Planner is responsible for converting business challenges into clear, insight-driven marketing strategies and campaign plans. This role acts as the bridge between client requirements, research, creative thinking, and execution by defining strategic direction for campaigns across ATL, BTL, digital, and experiential platforms.

The role begins when a business problem, brief, or campaign requirement is identified and ends when the creative and execution teams have a clear, actionable plan. While not directly responsible for execution, the Strategist cum Planner is accountable for ensuring that the direction provided is strong, relevant, and aligned with business objectives.

Key Responsibilities

Strategic Planning

- Understand client business challenges and convert them into strategic opportunities
- Develop campaign strategies, brand positioning, and communication frameworks
- Define campaign objectives, target audience, messaging, and campaign roadmap
- Build structured strategic plans for integrated campaigns across ATL, BTL, digital, and on-ground platforms

Research & Insights

- Conduct market research, competitor analysis, and audience behavior studies
- Analyze consumer psychology, cultural trends, and regional market insights
- Identify what is working in the market, saturated opportunities, and potential gaps
- Use data, observations, and research findings to build actionable insights

Strategy Development

- Create strategies backed by research, data, and logic
- Define communication architecture and content direction
- Develop campaign and monthly planning frameworks

Creative Collaboration

- Create clear and inspiring briefs for creative, digital, and communication teams
- Collaborate with copywriters,



designers, and production teams
- Ensure all creative outputs align with strategic objectives
- Support ideation for campaigns, activations, and brand experiences

Documentation & Presentation

- Prepare research summaries, key insights, strategy direction, and campaign plans
- Build strategy decks and pitch presentations
- Present ideas and rationale clearly to clients and internal teams

Performance Review

- Monitor campaign effectiveness and analyze results
- Identify learnings and convert them into improved future strategies
- Continuously refine plans based on performance insights

Team Leadership

- Guide creative, communication, and digital teams with strategic inputs
- Share research findings and market insights internally
- Ensure all departments work toward a common strategic direction
- Take ownership of strategic outcomes and accountability for results

Required Skills

- Strong strategic and analytical thinking
- Market research and competitor analysis
- Consumer behavior understanding
- Brand positioning and campaign planning
- Data interpretation and insight generation
- Presentation and storytelling skills
- Leadership and collaboration skills

Qualifications

- Bachelor’s degree in Marketing, Advertising, Business, or related field
- 3–6 years of experience in strategy, planning, or marketing roles
- Experience in integrated campaigns within an agency or brand workplace preferred

Key Performance Indicators (KPIs)

- Quality and clarity of strategic direction
- Strength of insights and research
- Effectiveness of campaigns and ideas
- Alignment between strategy and creative output
- Contribution to successful pitches and client growth
- Ability to improve outcomes through data-backed planning

📌 Strategist Cum Planner (Kozhikode)
🏢 Xpresso Global
📍 Kozhikode