Company Description Cheryl Enterprises Pvt. Ltd. (Cheryl India) is a diversified business group with a legacy since 1990, operating across distribution, experience-led retail, and commercial real estate leasing. With a turnover of 450 Cr+ in FY 2024–25, Cheryl has become one of Kerala’s most trusted partners for leading Indian and global brands, now expanding its presence across multiple states.

The group manages multi-state operations supported by extensive warehousing infrastructure, in-house logistics, and scalable operational systems. Its verticals include distribution of building materials and home solutions, premium retail experience stores for appliances and modular kitchens, and high-visibility commercial properties leased to national and regional chains. With over 30 years of industry intelligence, strong trade relationships, and recognition as a top distributor and tax-paying business, Cheryl focuses on excellence, impact, and long-term value creation.

Role Description The State Head – UP will lead overall business operations for the Uttar Pradesh region, driving sales growth, market expansion, and profitability for Cheryl India’s distribution and retail portfolios. This full-time, in office role is based in Coimbatore and involves developing state-level strategies, setting targets, and monitoring performance across channels and product categories. The role includes managing key trade relationships, onboarding and supporting channel partners, coordinating with internal teams for supply chain, warehousing, and logistics,



and ensuring high standards of customer and partner experience.

The State

Head will oversee a regional team, provide direction and coaching, review market data and competitor activity, and prepare regular business reports and forecasts for senior leadership. The position also requires close collaboration with brand principals, participation in strategic reviews, and implementation of initiatives that strengthen Cheryl India’s presence in the state.

Qualifications

- Proven experience in regional or state-level leadership roles in distribution, retail, FMCG, building materials, or related industries.
- Strong skills in sales management, channel development, and market expansion, with a track record of meeting or exceeding revenue and profitability targets.
- Ability to plan and execute operational strategies, including inventory management, logistics coordination, and store or branch performance oversight.
- Competence in stakeholder management, including trade partners, brand principals, and internal cross-functional teams.
- Excellent communication, negotiation, and relationship-building skills, with the ability to represent the region in leadership reviews.
- Data-driven approach to decision-making, including comfort with business analytics, reporting, and forecasting tools.
- Experience leading and developing high-performing teams; ability to mentor, set goals, and manage performance.
- Bachelor’s degree in Business, Management, or a related field; an MBA or equivalent postgraduate qualification is an advantage.

📌 State Head - UP (Uttar Pradesh)
🏢 Cheryl India
📍 Uttar Pradesh