Key Responsibilities

- Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.

- Develop campaign strategies based on business objectives, audience, geography, funnel stage, and budget.

- Manage lead-generation, conversion, awareness, retargeting, and remarketing campaigns.

- Conduct audience segmentation, keyword research, targeting, and budget-allocation planning.

- Track and improve CPC, CPM, CTR, CPL, CPA, CAC, ROAS, conversion rate, and lead quality.

- Run structured A/B tests for creatives, copy, hooks, audiences, landing pages, bidding, and campaign structures.

- Identify underperforming campaigns and implement corrective actions based on data.

- Work with design, video, and content teams to develop performance-focused ad creatives and winning hooks.

- Implement and verify conversion tracking, pixels, events, UTMs, analytics, and attribution setups.

- Analyze landing-page and funnel performance and recommend conversion improvements.

- Prepare weekly/monthly performance reports with insights, actions, results, and next steps.

- Conduct competitor and market analysis and stay current with platform policies, automation, and trends.

📌 Sr. Performance Marketer (Bengaluru)
🏢 Mindlogicx Infratec
📍 Bengaluru