Owns WCL's digital content strategy across social media, digital campaigns, ORM and website. Briefss, approves and measures content quality and impact. Manages the digital creative agency relationship.
Key Responsibilities
- Develop platform-wise social media content plans aligned to campaign calendar and brand guidelines
- Briefs the content agency on monthly content calendar; review and approve creatives before publishing
- Own ORM creatives as part of lower funnel content strategy
- Own the WCL website content strategy - Briefs agency on page updates, SEO copy and UX improvements
- Coordinate with the ATL team to ensure digital creative extensions are consistent with the TVC and brand campaign
- Track digital creative KPIs