Position: Group Head - Content & Link Building

Experience: 8-10 years

Location: Goregaon (Work from Office) 5 days a week

Role Overview:

The Group Head– Content Strategy & Premium Link Building will own and scale Infidigit’s

Content and PBL business unit with end-to-end accountability for revenue growth, profitability,

delivery excellence, and capability development.

K ey Responsibilities

1. Business Growth & P&L; Ownership

● Own the P&L; for Content and PBL business, driving revenue growth, profitability, and overall business performance.

● Develop and execute strategies to grow the business across existing accounts, new clients, and new offerings.

● Partner with sales and solutions teams to develop compelling proposals and solutions,

improving win rate and deal value..

● Identify and drive cross-sell and up-sell opportunities across enterprise accounts.

● Build a strong pipeline and ensure sustainable growth of the business line.

2. Delivery, Margins & Operational Excellence

● Own delivery performance, ensuring quality, timelines, productivity, and profitability across engagements.

● Maintain agreed gross delivery margins across Content and PBL engagements.

● Improve project scoping, estimation, resource planning, and effort utilisation to minimise variance.

● Optimise resource deployment, balancing utilisation, productivity, employee capacity,

and workload.

● Drive operational discipline through effective use of Odoo system, including workflows,

timesheets, billable tracking, and KPIs.

3. Client Leadership, Quality & Retention

● Ensure consistently high-quality content and link-building outcomes that meet or exceed client expectations.

● Maintain a Client Satisfaction (CSAT) rating of 4.0+ across the business portfolio. .

● Build strategic relationships with key enterprise clients, and act as a senior escalation point for content strategy, performance, and link acquisition.





● Proactively identify client concerns, risks, and opportunities and drive timely resolution.

● Partner with clients to understand their business objectives and translate them into effective content and SEO strategies.

● Drive client retention, account expansion, and long-term relationship value.

4. Premium Linkbuilding & External Ecosystem

● Build and scale a high-quality network of authoritative publishers, websites, freelancers,

and specialist agencies.

● Establish robust processes for evaluating publisher quality, domain authority, relevance,

traffic, authenticity, and commercial viability.

● Optimise vendor commercials and cost structures while maintaining quality and scalability.

● Continuously strengthen the PBL offering through new publisher relationships,

cutting-edge approaches, and improved processes.

5. Content Strategy & Innovation

● Define and strengthen Infidigit’s enterprise content strategy and delivery capabilities.

● Build scalable content frameworks covering content strategy, topical authority, SEO content architecture, editorial quality, and content performance.

● Drive adoption of AI-enabled content workflows and tools while maintaining quality,

originality, accuracy, and editorial standards.

● Stay ahead of developments in AI search, Generative Engine Optimisation (GEO),

search behaviour, and content marketing and translate these into new offerings and capabilities.

● Continuously improve the Content and PBL propositions to differentiate Infidigit in the market.





● Contribute to and actively participate in the development of the annual Business

Operating Plan (AOP) for the Content business.

6. People Leadership & Capability Building

● Lead, mentor, and develop content strategists, writers, editors, outreach specialists, and managers.

● Establish clear goals, KRAs, performance expectations, and career paths for the team.

● Drive capability development through quarterly training, knowledge-sharing sessions,

coaching, and mentoring.

● Build leadership depth and succession capability within the business unit.

● Maintain strong employee engagement and retention while ensuring the organisation can scale with business growth.

Candidate Profile & Requirements

Experience:

- Approximately 8-10 years of experience in Content, SEO, Digital Marketing, or
- Digital Agency environments. .
- At least 3 years in a leadership role with responsibility for revenue, P&L;, or
- business-unit performance.
- Experience managing large enterprise clients and multi-disciplinary teams.

Domain Mastery:

- Strong understanding of SEO content strategy, content architecture, editorial
- operations, and premium link building.
- Strong understanding of AI-enabled content creation, AI search, and emerging
- SEO/GEO practices.

Commercial Acumen:

- Demonstrated ability to grow revenue, improve margins, manage P&L;, and build
- scalable business lines.
- Strong proposal development, commercial negotiation, and client expansion
- capabilities along with driving operational efficiency.
- Ability to identify and convert new business and cross-sell opportunities.

System Orientation & Analytics:

- Comfortable working with ERP systems, dashboards, KPIs, utilisation, financial
- metrics, and operational data.
- Strong analytical and data-driven approach to business and operational decision
- making.

Kindly share your resumes at - [email protected] OR WhatsApp us at - (phone hidden).

📌 Sr. Manager - Content Writing & Link Building (Goregaon)
🏢 Infidigit
📍 Goregaon