- Digital Marketing Executive

Location: Delhi / GurgaonWork Mode: Full-time, In-officeExperience: 3 YearsJoining: Immediate

About the Role

We are looking for a hands-on and well-rounded Digital Marketing Executive with around 3 years of experience to manage and execute digital marketing activities for events, artists, music releases, brands, and entertainment campaigns.

The ideal candidate should have a strong understanding of the complete digital marketing ecosystem, including social media, paid marketing, performance marketing, SEO, content marketing, influencer marketing, email marketing, analytics and reporting.

This role is ideal for someone who is creative, analytical, digitally savvy and execution-focused, and can independently manage day-to-day digital marketing activities while working closely with creative, content, PR, artist management and events teams.

Key Responsibilities: What You’ll Do

- Plan and execute end-to-end digital marketing campaigns for events, artists, music releases, brands and entertainment projects.
- Develop digital marketing plans based on campaign objectives, target audience, timelines and budgets.
- Manage and execute campaigns across relevant digital platforms including Instagram, Facebook, YouTube, Google, LinkedIn and other relevant channels.
- Manage social media activities including content planning, publishing, audience engagement, platform growth and performance tracking.
- Develop and maintain social media and digital campaign calendars.
- Plan and execute paid advertising campaigns across Meta, Google and YouTube.
- Set up, monitor and optimise campaigns based on target audience, objectives, budgets and performance.
- Work on audience targeting, retargeting, A/B testing and campaign optimisation.
- Track key paid media metrics including CPM, CPC, CTR, CPL, CPA, conversions and ROAS.
- Work closely with creative and content teams to develop campaign creatives, ad copies, videos, reels and other digital assets.
- Stay updated with digital trends, platform updates, algorithms, emerging formats, audience behaviour and industry developments.
- Develop and execute digital campaigns around artist launches, music releases, events, concerts and brand campaigns.
- Support pre-event, live-event and post-event digital communication and marketing.
- Identify and coordinate with relevant influencers, creators and digital communities for campaigns.
- Support influencer campaigns including research, outreach, coordination, execution and performance tracking.
- Have a working understanding of SEO, keyword research, website optimisation and organic search growth.




- Monitor website traffic and digital performance through tools such as Google Analytics/GA4 and Google Search Console.
- Support content marketing and email marketing activities wherever required.
- Monitor audience behaviour and identify opportunities to improve reach, engagement, traffic, leads and conversions.
- Track competitors, industry trends and relevant cultural/digital moments and identify opportunities for campaigns.
- Prepare weekly, monthly and campaign-wise digital marketing reports.
- Analyse campaign performance and provide insights, learnings and recommendations for improvement.
- Maintain campaign trackers, performance reports, content calendars and other digital marketing documentation.
- Coordinate with Creative, Content, PR, Artist Management, Events, Business Development and external agencies to ensure smooth campaign execution.
- Manage multiple campaigns and deadlines while ensuring timely execution and quality of work.
- Ensure all digital communication is accurate, brand-appropriate and aligned with campaign objectives and guidelines.

Skills & Qualifications – What We’re Looking For

- Around 3 years of hands-on experience in Digital Marketing.
- Strong understanding of the overall digital marketing ecosystem, beyond just social media.
- Practical experience with Meta Ads Manager, Google Ads and YouTube Ads.
- Good understanding of social media marketing and content strategy.
- Working knowledge of SEO, Google Analytics/GA4 and Google Search Console.
- Understanding of performance marketing, audience targeting, retargeting and campaign optimisation.
- Ability to understand and analyse digital marketing metrics and campaign performance.
- Good understanding of content marketing and digital campaign planning.
- Basic understanding of influencer/creator marketing and email/CRM marketing.
- Strong knowledge of current social media and digital trends.
- Solid analytical and problem-solving skills.
- Excellent communication and coordination skills.
- Ability to manage multiple campaigns and work within deadlines.
- Proactive approach with strong ownership and attention to detail.
- Experience in events, entertainment, music, artist management, media, lifestyle or advertising will be an advantage.

What You’ll Bring





- Strong understanding of digital marketing from strategy to execution.
- Ability to work across multiple digital platforms and marketing channels.
- A combination of creative thinking and analytical decision-making.
- Ability to understand what drives reach, engagement, traffic and conversions.
- Strong interest in digital trends, new platforms and emerging marketing opportunities.
- A proactive, hands-on approach to campaign execution.
- Ability to coordinate effectively with creative and cross-functional teams.
- Ownership of assigned campaigns and deliverables.

Preferred Profile

- Candidates with 3 years of relevant Digital Marketing experience.
- Candidates who have independently handled digital campaigns from planning and execution to optimisation and reporting.
- Candidates with experience managing campaigns for events, artists, music, entertainment, lifestyle or consumer brands will be preferred.
- Candidates with hands-on experience in Meta Ads, Google Ads, SEO, social media, analytics and performance marketing are encouraged to apply.
- Candidates who can demonstrate previous campaigns, projects, portfolios or measurable digital marketing results are encouraged to share examples of their work.
- Strong working knowledge of Excel/Google Sheets and digital reporting will be an advantage.

Key Areas of Expertise Digital Marketing Strategy | Social Media Marketing | Performance Marketing | Paid Advertising | Meta Ads | Google Ads | YouTube Marketing | SEO | Content Marketing | Influencer Marketing | Email Marketing | Analytics & Reporting | Campaign Optimisation | Audience Growth | Digital Trends The Ideal Candidate:

You should have a strong understanding of the digital marketing ecosystem, be hands-on with multiple digital platforms, and know how to turn campaigns, content and data into measurable results.

If you are someone who can plan and execute digital campaigns, manage social media, run and optimise paid campaigns, understand SEO and analytics, identify digital trends, work with creators, and turn insights into better campaign performance, this role is for you.

We’re looking for someone who can take ownership, execute independently, work across multiple digital channels, and bring a strong mix of creativity, analytical thinking and commercial understanding to every campaign.

If you think digital beyond just social media and know how to turn ideas into impactful digital campaigns, we’d love to hear from you.

Send your resume to [email protected]

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Executive (Gurugram)
🏢 Yours Eventfully
📍 Gurugram